Tampa, Fl, customers Robert and Deborah Ray, along with their three dogs, were headed home through Ashburn, GA, when they were involved in a traffic accident. In the confusion, the Rays’ dogs were lost.
The couple found two of the dogs. But, they couldn’t find Norma Jean, their small terrier mix, and had to leave her behind.
Later, Ashburn postal clerk Tangela McKinney told the Rays that Every Door Direct Mail could help them find Norma Jean. McKinney contacted Plains, GA Postmaster Lori McDonough, who helped the Rays prepare their Every Door Direct mailing.
The Rays used Every Door Direct Mail (EDDM) to saturate with flyers the area where they had last seen Norma Jean. Shortly after the mailing, they began receiving calls from residents who had seen the dog.
None of the responders were able to capture Norma Jean, but the Rays were able to identify an area where she had been spotted.
Ten days later, the Rays drove back to Ashburn to search the area and found Norma Jean. The Rays were very happy to be reunited with Norma Jean, they credit the postal service and Every Door Direct Mail for the successful recovery of their pet.
Every Door Direct Mail is a new service which allows for saturation on any mail route in the U.S. Mail pieces are addressed simply to postal customer. This service is a perfect way for businesses of any size to find new customers. It also is a good fit for community newsletters (and finding lost pets).
Three FREE programs in June will fully explain the EDDM service. Dates are June 26 in Naples, June 27 in Ft Myers and June 28 in Port Charlotte. For more information or to register for the program e-mail debra.j.mitchell@usps.com or call 239-573-5638.Follow the Postal Service on www.twitter.com/USPS and at www.facebook.com/USPS.
Mr. Zip’s Tip: Every Door Direct Mail allows mailers to saturate a delivery route anywhere in the U.S. for only 14.5 cents postage per piece.
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A self-supporting government enterprise, the U.S. Postal Service is the only delivery service that reaches every address in the nation, 151 million residences, businesses and Post Office Boxes. The Postal Service receives no tax dollars for operating expenses, and relies on the sale of postage, products and services to fund its operations. With 32,000 retail locations and the most frequently visited website in the federal government, usps.com, the Postal Service has annual revenue of more than $65 billion and delivers nearly 40 percent of the world’s mail. If it were a private sector company, the U.S. Postal Service would rank 35th in the 2011 Fortune 500. In 2011, the U.S. Postal Service was ranked number one in overall service performance, out of the top 20 wealthiest nations in the world, Oxford Strategic Consulting. Black Enterprise and Hispanic Business magazines ranked the Postal Service as a leader in workforce diversity. The Postal Service has been named the Most Trusted Government Agency for six years and the sixth Most Trusted Business in the nation by the Ponemon Institute.
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