CAROL STREAM, IL — The U.S. Postal Service today recognized HBSC Finance Corporation North America with its Strategic Business Development Award for the company’s commitment to a successful business partnership with the Postal Service. A select group of postal customers is acknowledged and recognized for their contributions to the continued success of the mailing industry at the annual National Postal Forum.
The Strategic Business Development Award, one of three “best in class” awards presented annually at the Forum, recognizes customers who have kept pace as technology advances. They're the innovators. They embrace new technologies and implement best practices to improve efficiency and productivity in their mail operations. They're always working to improve their operations and provide customers with a mail product that delivers increased value and business results while benefiting the mailing industry overall.
HSBC Finance Corporation (HSBC), through its subsidiaries, provides credit cards and private label credit cards and specialty insurance products, and also services a liquidating portfolio of unsecured and residential real estate secured loans. It is the seventh largest U.S. provider of MasterCard and Visa credit cards, and the third largest issuer of private label (merchantbranded) credit cards. The business has private label card relationships with approximately 30 of the world’s premier retailers and manufacturers.
Headquartered in the Chicago suburb of Mettawa, Illinois, HSBC Finance is a subsidiary of HSBC North America.
HSBC partnered with the U.S. Postal Service (USPS) to leverage its global presence and local knowledge by using direct mail to inform potential bank customers of the full range of financial services to both individuals and businesses, including mortgages, loans, wealth management, and insurance.
HSBC used USPS products such as Intelligent Mail barcode, Summer Sale, First-Class Mail Incentive, and the Address Hygiene Programs to target and educate customers about Premier — HSBC’s global personal banking service. Through its partnership with USPS, HSBC expects to mail more than several hundred million pieces of IMb direct mail pieces in 2011, reduce bad address mailings, and improve its targeting ability. HSBC has improved significantly ROI and significantly reduced the amount of hard copy UAA delivered by USPS.
Some of the world’s premier retailers and manufacturers, including The Neiman Marcus Group, Furniture Row, Helzberg Diamonds, Polaris, and HSBC’s other private label card relationships, count on HSBC for expertise and innovation in managing customers’ credit needs, while helping to build brand loyalty.
HSBC’s ad mail campaign to increase brand awareness increased its use of direct mail by over 137% over same period last year, an increase of 155 million direct mail pieces.
The National Postal Forum is the mailing industry’s largest trade show and networking event for industry professionals. Since 1968, it has provided business mailers with ongoing training and education, and helped them keep pace with the mailing industry’s rapid progress. Held once a year in the spring, the Forum is a combination educational conference/trade show offering a wide range of opportunities for attendees. For more information, visit www.npf.org.
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A self-supporting government enterprise, the U.S. Postal Service is the only delivery service that reaches every address in the nation, 150 million residences, businesses and Post Office Boxes. The Postal Service receives no tax dollars for operating expenses, and relies on the sale of postage, products and services to fund its operations. With 32,000 retail locations and the most frequently visited website in the federal government, usps.com, the Postal Service has annual revenue of more than $67 billion and delivers nearly 40 percent of the world’s mail. If it were a private sector company, the U.S. Postal Service would rank 29th in the 2010 Fortune 500. Black Enterprise and Hispanic Business magazines ranked the Postal Service as a leader in workforce diversity. The Postal Service has been named the Most Trusted Government Agency six consecutive years and the sixth Most Trusted Business in the nation by the Ponemon Institute.
