U.S. Postal Service Recognizes New Balance, Harvard University and Rent the Runway at National Postal Forum

Honors Businesses for Mail Innovation, Solutions, Support of Mailing Industry

March 23, 2016 

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NASHVILLE, TN The U.S. Postal Service today recognized three companies in the Northeast Area with its Mail Technology Award for the companies’ support of the success of mail and their commitment to a successful business relationship with the Postal Service.

Genevieve Sandoli
Genevieve Sandoli of New Balance, headquartered in Boston Massachusetts

John Nolan
John Nolan of Harvard University, headquartered in Cambridge Massachusetts

Charles Ickes
Charles Ickes of Rent the Runway, headquartered in New York, New York

These were three of 12 companies recognized this year by the Postal Service at the National Postal Forum (NPF), which for more than 40 years has been recognized as the premier educational trade show for the mailing industry. The forum is being held this week in Nashville, TN.

We are pleased to recognize and honor New Balance, Harvard University and Rent the Runway for their innovation, creativity and leadership,” said Rick Uluski, vice president of the Northeast Area, who nominated these three industry leaders for the award. “These three companies have demonstrated that, by working closely with the Postal Service, innovation and new technologies can continue to support and grow the mailing industry.”

The Mail Technology Awards, presented annually at NPF, recognize Postal Service customers who have implemented innovative mailing solutions. Winning companies embrace new technologies and implement best practices to improve efficiency and productivity in mail operations. They provide customers with a mail product that delivers increased value, benefitting both customers and the mailing industry.

The partnership between these companies and the Postal Service has propelled them to the cutting edge by offering the latest mail service technology and innovative ideas to reach customers. By working closely with the Postal Service, these companies pride themselves on the added value they provide their clients by offering multiple services.

New Balance utilized augmented reality technology, strategically incorporated into select pages of their catalog, to create a rich brand experience, prompting consumers with a call to action to unlock editorial, video, photo and social content.

Harvard University took advantage of new technology to implement a scanning system that allowed their customers to track their packages not just to their mailroom but at every handling step beyond. Incorporating this technology within the usps.com platform allowed campus customers seamless accountability and visibility, resulting in a decrease in package inquiries and an increase in customer satisfaction.

Rent the Runway has revolutionized the fashion industry by allowing customers to have formal attire and accessories delivered to their home using 1-3 day Priority Mail service with convenient return service provided to allow fashion conscious consumers the ability to update their wardrobe with top designer brands on the go through club membership, without the cost of owning a closet full of designer labels.

These companies took a combination of postal knowledge and innovative thinking to become front-runners in the mailing industry. By investing in technology, streamlining operations and customizing programs, these companies have managed to stay ahead of the curve and meet the needs of customers, thus increasing market share.

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