CHARLOTTE — The Postal Service invites small business owners to take advantage of a simple and cost-effective direct mail solution proven to reach every customer without needing names or addresses. With Every Door Direct Mail, businesses can send fliers, menus and advertise­ments in highly targeted ways for less than 15 cents a mailpiece for postage.

To learn more about Every Door Direct Mail — including a demonstration of the online tool — the Postal Service is holding a free Grow Your Business Days seminar on April 5 at 10 a.m. to 3 p.m. at 1820 Harris Houston Road.

“Every Door Direct Mail is purposefully designed for small businesses,” said Karen Shugart, Mid-Carolinas marketing manager. “And many are seeing big results with the program. The web tool is free and easy to use, and by simply choos­ing their target areas, businesses can zero in on those key areas they want to reach with very low per-piece postage costs.”

Every Door Direct Mail uses mail-delivery route information, instead of names and exact addresses, to reach targeted groups in specific geographic areas. Businesses use a simple online tool at https://smp.usps.govto identify neighborhoods and number of households, prepare mailing documentation and calculate postage.

According to the Direct Marketing Association, every $1 spent on direct mail generates $12.57 in sales.

Every Door Direct Mail is ideal for restaurants, doctor offices, hair salons — or any kind of local busi­ness that is not currently using the mail. The mail can be addressed to “Postal Customer,” “Residential Customer” or “PO Boxholder” and dropped off at the Post Office. Every Door Direct Mail saves mail preparation time and money, and is delivered by the local, trusted Postal Service carrier.

For more information about Every Door Direct Mail, visit www.usps.com/everydoordirectmail

The Postal Service receives no tax dollars for operating expenses, and relies on the sale of postage, products and services to fund its operations.

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