Script from the commercial:
Movie Exec: “Don't worry! The United States Postal Service will get it there on time with Priority Mail Flat Rate Shipping.”

NEW YORK CITY – PRIORITY MAIL IS AMAZING… thanks to its speed, agility, and reliability. Just like Spider-Man—the U.S. Postal Service is delivering using those amazing qualities every day.

In a new ad campaign to promote Priority Mail Flat Rate Shipping Services and “The Amazing Spider-Man 2”, coming out May 7, the Postal Service and Sony Pictures collaborated on a high-profile, multi-channel marketing campaign that begins this week and continues through the end of May.

The wide-ranging promotion includes 1000 postal trucks featuring Spider-Man images in 14 major city’s including NYC, in-movie integrated logo placement, limited-edition Spider-Man Priority Mail Flat Rate Shipping Boxes, online and digital banners, Spider-Man postage from self-service kiosks, and retail signs.

The USPS is drawing on some important parallels – Spider-Man’s speed, agility and reliability which are important aspects between Spider-Man and the USPS (specifically with Priority Mail).

Marvel comic hero fans and all customers can take advantage of shipping a package using the NEW Spider-Man postage available at self service kiosks at these select Manhattan Post Office locations:

To obtain the limited edition Spider-Man Priority Mail boxes for delivery to your door visit the USPS Spider-Man webpage at: https://www.usps.com/amazing.

One of the centerpieces of the campaign, which includes direct mail, digital and social media elements, is a television commercial that features Spider-Man circumventing all obstacles in delivering a Priority Mail package to a special showing for fans of “The Amazing Spider-Man 2”. Filmed in Manhattan, the commercial is supported by the Big Apple USPS team. Cast in the production is Calvin Kuang, Letter Carrier from the Farley Post Office – who while driving a two ton vehicle, suddenly encounters Spider-Man landing on the vehicle’s roof to ensure a Priority Mail box containing the newest movie is delivered to the Ziegfeld Theater in time for the premier.

Also on set throughout the filming was Julie Lopez, Supervisor for the Postal Service Vehicle Facility guaranteeing the studio’s script stayed true with USPS equipment and uniform guidelines. Viewers can watch the new USPS/Spider-Man TV spot on the Postal Service’s YouTube channel at http://www.youtube.com/user/uspstv.

In 2013, the Postal Service added to the strong momentum in its shipping business by launching major changes to its Priority Mail lineup such as improved features, improved USPS Tracking and day-specific delivery.

The Postal Service receives no tax dollars for operating expenses and relies on the sale of postage, products and services to fund its operations.

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Please Note: For broadcast quality video and audio, photo stills and other media resources, visit the USPS Newsroom at http://about.usps.com/news/welcome.htm.

A self-supporting government enterprise, the U.S. Postal Service is the only delivery service that reaches every address in the nation: 152 million residences, businesses and Post Office Boxes. The Postal Service receives no tax dollars for operating expenses and relies on the sale of postage, products and services to fund its operations. With more than 31,000 retail locations and the most frequently visited website in the federal government, usps.com, the Postal Service has annual revenue of more than $65 billion and delivers nearly 40 percent of the world's mail. If it were a private-sector company, the U.S. Postal Service would rank 42nd in the 2012 Fortune 500. The Postal Service has been named the Most Trusted Government Agency for seven years and the fourth Most Trusted Business in the nation by the Ponemon Institute.

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