Liverpool’s Integrated Marketing Services Tops at Postal Forum

H&R Block, American Girl and National Geographic Also Tapped As Tops

May 24, 2017 



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BALTIMORE — The U.S. Postal Service today recognized Liverpool-based Integrated Marketing Services, one of 14 companies nationwide honored for innovation and industry best practices.

The awards were presented on the final day of the National Postal Forum, the largest annual trade show in the country for the mailing industry, which was held this year in Baltimore.

IMS, located at 4682 Crossroads Park Drive in Liverpool, received the Northeast Area Mailing Innovation and Digital Award, recognizing customers who demonstrate creativity by finding new methods to use the mail to drive significant business results and mail growth for increasing its range of products and service offerings with the Postal Service. 

IMS developed its own portal for use with an existing Postal Service program, Every Door Direct Mail® (EDDM), which could be customized specifically for large clients with multiple locations.  

Within that portal, customers use a mapping tool to select routes or choose areas based on ZIP Code.

Customers can also choose from multiple mailpiece layouts that IMS has preloaded based on approved pieces.  

There were Mailing Innovation and Digital Award winners in each of the Postal Service’s seven geographic areas across the nation.  In addition to IMS, those honored at a luncheon today were:

  • Capital Metro: National Geographic, Washington, DC;
  • Eastern: Multimedia and Print Center at Penn State University, State College, PA;
  • Southern: Allegiant Marketing Group, Inc., Edmond, OK;
  • Great Lakes: Engineering Innovation Inc., Lafayette, IN;
  • Western: H&R Block, Inc., Kansas City, MO; and
  • Pacific: American Girl.

Seven companies  were also recognized today with Shipping and eCommerce Innovation Awards, honoring customers who have used industry best practices to implement new technologies to maximize efficiencies, and to convert requests for purchase and fulfillment into package volume reflecting significant business results.

The Postal Service receives no tax dollars for operating expenses and relies on the sale of postage, products and services to fund its operations.

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