BALTIMORE — The U.S. Postal Service (USPS) recognized Allegiant Marketing Group for innovation and industry best practices, one out of 14 companies total nationwide. The award was presented on the final day of the National Postal Forum, the largest annual trade show in the country for the mailing industry, which was held this year in Baltimore.
There were two winners in each of the Postal Service’s seven geographic Areas across the nation. The USPS Area awards were presented to customers in two categories: the Mailing Innovation and Digital Award, recognizing customers who demonstrate creativity by finding new methods to use the mail to drive significant business results and mail growth; and the Shipping and eCommerce Innovation Award, honoring customers who have used industry best practices to implement new technologies to maximize efficiencies, and to convert requests for purchase and fulfillment into package volume reflecting significant business results.
Allegiant Marketing Group received the Southern Area Mailing Innovation and Digital Award. Allegiant Marketing Group, Inc. (AMG), located in Edmond, OK, is a full service, direct marketing company. AMG is dedicated to providing innovative marketing lead generation to help its clients generate new sales revenue. AMG has fully embraced the concept of direct mail and digital technology by developing and working with technology providers to create customized direct mail campaigns.
AMG partnered with the Postal Service to provide a customer with printing and mailing services for a grand opening event. AMG saw an opportunity to incorporate augmented reality in the mailing to further help its client. AMG created an image that projected a full-size rendering of an NBA player. After the success of augmented reality in the campaign, AMG was able to continue using augmented reality pieces to help more clients.
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