SALT LAKE CITY — The U.S. Postal Service today recognized Salt Lake City-based SendOutCards with its Mail Innovation Award for the company’s commitment to a successful business partnership with the Postal Service. A select group of postal customers is acknowledged and recognized for their contributions to the continued success of the mailing industry at the annual National Postal Forum.
The Mail Innovation Award, one of three “best in class” awards presented annually at the Forum, recognizes customers who are creative risk-takers using the mail in new and different ways to help achieve their company's business objectives. They create mail that gets noticed and integrates seamlessly with a larger vision. It's mail that stands out and, even more important, gets results. When you see it, you react, "Now, why didn't I think of that?"
SendOutCards is an online greeting card and gift company and is one of the fastest growing network marketing companies in the world. One of the largest users of First-Class Mail stamps in the country, SendOutCards worked with the Postal Service to test a customized First Class Mail stamp that allowed them to take advantage of presort First-Class Mail rates. SendOutCards began sending their postcards and letters using this innovative solution, which not only saves them money, but increases the speed and efficiency in which their mail is processed.
“We are pleased to recognize and honor SendOutCards for its innovation, creativity and leadership,” said USPS Manager, Shipping and Mailing Solutions, Brent Lever. “Developing and testing their own customized First-Class Mail stamp has produced winning business results and supported the mailing industry.”
The National Postal Forum is the mailing industry’s largest trade show and networking event for industry professionals. Since 1968, it has provided business mailers with ongoing training and education, and helped them keep pace with the mailing industry’s rapid progress. Held once a year in the spring, the Forum is a combination educational conference/trade show offering a wide range of opportunities for attendees. For more information, visit www.npf.org.
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A self-supporting government enterprise, the U.S. Postal Service is the only delivery service that reaches every address in the nation, 150 million residences, businesses and Post Office Boxes. The Postal Service receives no tax dollars. With 36,000 retail locations and the most frequently visited website in the federal government, the Postal Service relies on the sale of postage, products and services to pay for operating expenses. Named the Most Trusted Government Agency five consecutive years and the third Most Trusted Business in the nation by the Ponemon Institute, the Postal Service has annual revenue of more than $68 billion and delivers nearly half the world’s mail. If it were a private sector company, the U.S. Postal Service would rank 28th in the 2009 Fortune 500.
The National Postal Forum, a not-for-profit education corporation, was established in 1968 by a group of postal customers/mailers who were committed to an ongoing partnership with the U.S. Postal Service. The Forum’s goal, then and now, is to provide education to business mailers and communication/feedback between the Postal Service and its business customers for a more responsive and efficient mail communications system.

