What:

Special dedication ceremony for Frozen Treats Forever stamps. A special and fun unveiling of the latest USPS forever stamp celebrating the great tastes of summertime will be held at the Chocolate Shoppe Ice Cream on Thursday, July 12, starting at 12:00 pm. This event is free and open to the general public. The stamps will be on sale at the event.

When:

Thursday, July 12, 2018 | 12:00 p.m.
USPS and Chocolate Shoppe Ice Cream personnel will be available for interviews.

Where:

Chocolate Shoppe Ice Cream
468 State St.
Madison, WI 53703

Who:

Paul Nistler, Postmaster, Madison Post Office
Dave Deadman, Owner Chocolate Shoppe Ice Cream

Background:  

The U. S. Postal Service’s first scratch-and-sniff stamps will add the sweet scent of summer to letters of love, friendship, party invitations and other mailings when the Postal Service introduces the Frozen Treats Forever stamps.

The stamps feature illustrations of frosty, colorful, icy pops on a stick. Today, Americans love cool, refreshing ice pops on a hot summer day. The tasty, sweet confections come in a variety of shapes and favors.

Ice pops are made by large manufacturers, home cooks and artisanal shops. In recent years, frozen treats containing fresh fruit such as kiwi, watermelon, blueberries, orange and strawberries have become more common. In addition, flavors such as chocolate, root beer and cola are also popular. Some frozen treats even have two sticks, making them perfect for sharing.

This booklet of 20 stamps showcases the work of Margaret Berg o Santa Monica, CA, depicting whimsical watercolor illustrations of frozen treats. Each of the 10 stamp designs includes two different treats. The words “FOREVER” and “USA” appear along the bottom of each stamp.

Art director Antonio Alcalá of Alexandria, VA, designed the stamps with Leslie Badani of Alexandria, VA.

Frozen Treats is being issued as First-Class Mail Forever stamps which will always be equal in value to the current First-Class Mail one-ounce price.

Chocolate Shoppe Ice Cream Company is a family-owned business that has been making super-premium ice cream in Madison for more than fifty years. They have had their flagship location at 468 State Street since 1964. Their full flavor lineup includes more than 100 flavors of super-premium ice cream, Italian Ice, non-dairy soy ice cream, sherbet, Greek frozen yogurt, no sugar added ice cream and caffeinated ice cream.