With the stabilization of postage rates until
2006, the Postal Service was able to reduce
the total number of stamps produced in 2003
to 34 billion stamps, down from the 44 billion
stamps that were produced in 2002. This
equates to a production savings cost of $22
million. This reduction also decreased costs
associated with transportation, storage, and
destruction.
Additional savings have been realized by
competitively bidding all of the commemorative
stamp issues among the private
supplier base. An overall cost reduction of
8 cents per thousand was attained, which
resulted in a savings of $2.4 million
compared to costs in 2002. In addition, by
reducing the stamp commitment to the
Bureau of Engraving and Printing, the Postal
Service has realized an additional savings of
$6 million from 2002 costs.
3. Stamp Fulfillment Services
Activities
During 2003, Stamp Fulfillment Services
(SFS) fulfilled 1.8 million customer orders,
totaling $139 million in revenue. Fifty-two
percent of orders shipped, which generated
44 percent of the revenue, were via the
Internet. The remaining 48 percent of order
volume was generated via USA Philatelic
catalog mail orders (28 percent) and 1-800-
STAMP-24 telephone orders (20 percent).
Also, SFS processed 179,944 personalized
envelope orders for $72 million in revenue.
Total revenue flow at SFS for stamp sales,
envelopes, consignments, LibertyCash and
product sales was $925 million in 2003.
H. Licensing Program
The mission of the Postal Service's
Licensing Program is to protect, promote,
and profit from the intellectual property of the
Postal Service. Over the past three years, the
Postal Service has been working more pointedly
to leverage its intellectual property (e.g.,
trademarks, business processes, icons,
stamp images, technology) as appropriately
marketable items that can generate licensing
revenue for the organization. |
In August 2002, the Postal Service
rewrote its enhanced corporate licensing
policy and published it in the Postal Bulletin
for employees and in the Federal Register for
the public.
The policy, along with frequently asked
questions about licensing with the Postal
Service, is accessible through the Postal
Service Intranet at http://blue.usps.gov/
corporate/licensing and on the external Web
site at http://usps.com/communications/
organization/licensing.htm.
The Postal Service will continue to seek
unique licensing opportunities that best
represent the brand in key retail arenas, while
showcasing the collection of historical marks
and images. The value of Postal Service intellectual
property can only increase as
licensing becomes second nature across the
vast canvas of Postal Service employees,
who truly represent the first line of defense
against brand infringement.
Expanded Opportunities
The Postal Art Gallery, a ground-breaking
licensing agreement, was developed and
launched in 2003 to showcase stamps —
with and without denomination and perforations
— as art for use in home and office
décor. The program offers matted and framed
stamp images for sale through the Web site
www.postalartgallery.com, which is powered
by licensee Art Select. The Postal Art Gallery
met with instant success.
In 2002 a licensing agreement was
signed with Bank One Corporation to offer
employees an affinity credit card with
competitive annual percentage rates. Since
the launch of the initiative, more than 13,000
employees have signed up, making this the
most successful program start-up for Bank
One.
The interagency licensing agreement
between the Postal Service and the U.S. Mint
to produce collectible products that combine
the 50 State Quarters with the Greetings
From America stamps continued its success.
The program will grow through 2008 as new
state quarters are issued at the rate of five
per year. In early October 2003, Post Office |
Chapter 1 Compliance with Statutory Policies Introduction
Chapter 2 Postal Operations
- Public Perceptions, Customer Outreach, and Mailer Liaison
- Products and Services
- International Mail
- Mail Volume and Service Performance
- Mail Distribution
- Delivery Unit Operations
- Stamp Services
- Licensing Program
- Service and Market Development
- Retail Programs
- Pricing and Classification
- Technology
- Intelligent Mail
- Financial Management
Chapter 3 Financial Highlights
Chapter 4 2003 Performance Report and Preliminary 2005 Annual Performance Plan |