When the Postal Service Is a Merchant

The Postal Service uniformly calculates fees for each Postal Service product or service. We base the fee approach on the marketing goal for the particular Postal Service product or service:

• When the marketing goal is increased user traffic, the fee is a flat fee per click-through.
• Where the marketing goal is increased sales or subscriptions, the fee is a percentage of net sales or subscription revenue generated through the affiliate relationship or a flat fee per sale or subscription.
• Before establishing a uniform fee approach for a category, the Postal Service may test a variety of fee approaches for a short time.
• The Postal Service is not precluded from using other compensation schemes or combinations that fit particular business needs.
• Any differences in the fees within a category must reflect the following:
• Differences to the Postal Service in the economic value of the link measured in net sales or user volume.
• Differences to the affiliate in the value of these links.