The Postal Service Web Site Affiliations Program, which includes all aspects of this policy and the selection of affiliation relationships (merchant and affiliate), is the responsibility of:
PROGRAM MANAGER
AFFILIATIONS PROGRAMS
USPS.com
US POSTAL SERVICE
475 L’ENFANT PLZ SW, Room 1830
WASHINGTON DC 20260-0004
DEFINITIONS
Affiliate — Also known as a host. The owner of a Web site who has placed hyperlinks on its site and who may enter into a formal agreement with another site to send electronic traffic to another site in return for compensation (except as provided in the Uniform Fee Approaches section of this MI).
Affiliation — A contract in which the owner of a Web site agrees to place a hyperlink on its Web site to another party’s Web site in exchange for compensation based on sales, referrals, leads, or click-throughs.
Banner — A hyperlink in the form of text or graphic images that, when activated, transports a visitor from one Web site (affiliate site) to another Web site (merchant site).
Click-through — When a Web page user performs a mouse-click (or Alt text) on a hypertext link to another Web site or the number of times that visitors to a Web site click on a banner within a specified period.
Linking — The use of hypertext to transfer a user to another Web page.
Merchant — The owner of a Web site that a visitor arrives at after clicking on a banner, and that may pay the Web site that sent the visitor based on mutually agreed terms if a contract stipulates remuneration.
Public Affiliation Network — A third-party Web site that facilitates establishing affiliate and merchant links and that handles the administration and reporting of affiliation marketing programs.
Public Interest Organization — a national nonprofit organization or government agency that owns a Web site that complements the content of a USPS.com page or the Postal Service’s public service objectives.
Postal related — Products and services offered by the owner of a Web site that complement the Postal Service’s core retail, licensed, and electronic products and services.
