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In situations where the GPE does not provide the most effective communications channel, requirements may also be publicized via other media, including newspapers, trade journals, and electronic media. The CO, in conjunction with the purchase/SCM team, must consider:
As another premier business publication regarding solicitation announcements, the Journal of Commerce allows the Postal Service a media venue that can be accessed by any supplier. Available online, the Journal of Commerce can be viewed at www.joc.com/.
Announcements of RFPs made available to newspapers, other news media, and trade journals may be made when there is no cost to the Postal Service. However, paid commercial announcements or advertisements may also be used when doing so is determined to be appropriate to stimulate supplier competition. In addition, purchase/SCM teams should consider the use of media to further the Postal Service’s supplier diversity objectives in relation to prime or subcontracting opportunities. The CO must choose the most cost-effective method and which newspapers, trade journals, or other news media will promote the Postal Service’s interests.
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