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Market surveillance is the continuous process of updating market research. It includes activities designed to keep supply chain professionals abreast of current technology, product development, and innovative services when buying is anticipated. Market surveillance is relied on to provide a sense of the products and services available in the market and their characteristics and capabilities. Market surveillance is performed by focusing on industry trends, technological change, and economic conditions. Attending conferences or trade shows also provides the opportunity to become familiar with the marketplace, products, pricing, and companies that are new to the industry. Awareness of the competitive landscape through market surveillance gives the Postal Service the information necessary to maximize the opportunity for competition, thus increasing the likelihood of achieving best value.
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