November 21, 200l

POSTMASTERS
SUBJECT: Holiday 2001 Publicity Kit for Postmasters

This kit is provided to you as a guide in planning your holiday season mailing promotions, photo opportunities, and media briefings. Due to the extraordinary circumstances surrounding the Postal Service for the past several weeks, we have included information and talking points on terrorism's impact to the 2001 holiday mailing season. We hope it is helpful in answering customer and employee questions.

As always, the kit will help you share important holiday mailing information through your local news media and generate positive publicity for your office's activities. Included are fill-in news releases on product and service promotions, extended hours, options for buying stamps, stocking-stuffer gifts, and other helpful tips on package wrapping and correct addressing.

Take advantage of the opportunity to talk with news reporters. This year, more than ever, the news media will be eager to feature the Postal Service. Your active public relations involvement in supporting the mail will contribute greatly to the future of the Postal Service.

For additional information and advice on publicity, please contact your area Public Affairs and Communications office and the communications program specialist who covers your district.

We are here to help you.
Sincerely,

Azeezaly S. Jaffer
Vice President

475 L'ENFANT PLAZA SW
WASHINGTON DC 20260-3100