AZEEZALY S. JAFFER
VICE PRESIDENT, PUBLIC AFFAIRS AND COMMUNICATIONS
March 21, 2002
DISTRICT MANAGERS POSTMASTERS
SUBJECT: USPS Pro Cycling Team Publicity Kit
The USPS Pro Cycling Team begins its professional cycling competition for 2002
with a full schedule of both international and domestic racing events. I am
asking for your support in maximizing the opportunities of title sponsorship
at U.S. domestic race venues this year.
Led by team leader Lance Armstrong, the USPS Pro Cycling Team is coming off
its third consecutive Tour de France victory. The Team is set to begin its seventh
season with USPS as its title sponsor and will have a twenty-one rider roster
in 2002. It will continue to be one of the most diverse teams in the sport with
riders representing ten different nations. Everyone will be watching.
Our role as title sponsor provides us with an excellent opportunity to build
our brand, create positive publicity about the Postal Service and, most important,
generate additional revenue. Thanks to the success and popularity of our USPS
Pro Cycling Team, the opportunities have never been greater to further the image
and business goals of the Postal Service.
I encourage you to take advantage of the opportunity presented by the appearance
of the Team in your communities during the 2002 race season. A list of confirmed,
tentative and possible races and locations is included. The attached communications
toolkit will be helpful in planning activities and in generating media attention.
Please use the materials in this publicity kit to help develop and plan your
local events. Be sure to keep your area Public Affairs and Communications manager
informed of your activities. Your support of the USPS Pro Cycling Team is critical
to the success of our title sponsorship.
Thank you,
Azeeze
475 L'ENFANT PLAZA SW WASHINGTON DC 20260-3100 202-268-2143 FAX: 202-268-3524
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