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AZEEZALY S. JAFFER
VICE PRESIDENT, PUBLIC AFFAIRS AND COMMUNICATIONS
May 2002
DISTRICT MANAGERS
POSTMASTERS
SUBJECT: Heroes of 2001 Semipostal Stamp Ceremonies
Community Relations has prepared the enclosed publicity kit to assist you in
planning local events for the upcoming Heroes of 2001 semipostal stamp to be
issued in New York.
This new stamp provides an excellent opportunity for us to say thank-you to
the heroes who live and work in our communities. Ceremonies surrounding the
issuance of the stamp will serve as a forum for our customers and civic leaders
to participate in discussions on present and future challenges facing the Postal
Service.
As you begin planning your activities to pay tribute to the men and women who
are our everyday heroes, also plan on highlighting the vital role the Postal
Service has played, and continues to play, in binding this nation together.
Explain to your audiences how we look forward to working with our employees,
our customers, and civic leaders to define the Postal Service of the future
and to ensure that the American people continue to receive the best postal service
in the world.
The enclosed publicity kit provides a step-by-step guide to help you plan your
stamp ceremonies. The kit includes:
- Suggestions to generate publicity
- How to obtain stamp artwork
- Pictorial cancellation artwork
- Licensing restrictions
- Questions and answers
- IRS exemption letter
- Fill-in news release for the Heroes of 2001 semipostal stamp
- Sample media advisory
- Service talk for employees
- Advertising plan
Please use these materials to publicize your Heroes of 2001 stamp ceremonies,
and be sure to keep your Area Public Affairs and Communications Manager informed
of your activities.
Azeezaly S. Jaffer
cc: Area Vice Presidents
Manager, Capitol Metro Operations
475 L'ENFANT PLAZA SW
WASHINGTON DC 20260-3100
202-268-2143
FAX: 202-268-3524
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