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AZEEZALY S. JAFFER
VICE PRESIDENT, PUBLIC AFFAIRS AND COMMUNICATIONS

May 2002

DISTRICT MANAGERS
POSTMASTERS

SUBJECT: Heroes of 2001 Semipostal Stamp Ceremonies

Community Relations has prepared the enclosed publicity kit to assist you in planning local events for the upcoming Heroes of 2001 semipostal stamp to be issued in New York.

This new stamp provides an excellent opportunity for us to say thank-you to the heroes who live and work in our communities. Ceremonies surrounding the issuance of the stamp will serve as a forum for our customers and civic leaders to participate in discussions on present and future challenges facing the Postal Service.

As you begin planning your activities to pay tribute to the men and women who are our everyday heroes, also plan on highlighting the vital role the Postal Service has played, and continues to play, in binding this nation together. Explain to your audiences how we look forward to working with our employees, our customers, and civic leaders to define the Postal Service of the future and to ensure that the American people continue to receive the best postal service in the world.

The enclosed publicity kit provides a step-by-step guide to help you plan your stamp ceremonies. The kit includes:

  • Suggestions to generate publicity
  • How to obtain stamp artwork
  • Pictorial cancellation artwork
  • Licensing restrictions
  • Questions and answers
  • IRS exemption letter
  • Fill-in news release for the Heroes of 2001 semipostal stamp
  • Sample media advisory
  • Service talk for employees
  • Advertising plan

Please use these materials to publicize your Heroes of 2001 stamp ceremonies, and be sure to keep your Area Public Affairs and Communications Manager informed of your activities.


Azeezaly S. Jaffer

cc: Area Vice Presidents
Manager, Capitol Metro Operations


475 L'ENFANT PLAZA SW
WASHINGTON DC 20260-3100
202-268-2143
FAX: 202-268-3524