Azeezaly S. Jaffer

VICE PRESIDENT, PUBLIC AFFAIRS AND COMMUNICATIONS

UNITED STATES
POSTAL SERVICE

April 2003

DISTRICT MANAGERS, CUSTOMER SERVICE AND SALES POSTMASTERS

SUBJECT: Cesar E. Chavez Stamp

The United States Postal Service will issue the Cesar E. Chavez commemorative postage stamp on April 23, 2003, the 10th anniversary of Chavez's passing. This stamp honors his life's work and legacy, which continues to inspire millions. The Cesar E. Chavez stamp serves as a reminder to all Americans that one person can make a difference.

Chavez is best known as the founder of the United Farm Workers of America, AFL-CIO (UFW). He was a tireless advocate for nonviolent social change and dedicated his life to working in service of others. Sen. Robert F. Kennedy once called Chavez "one of the heroic figures of our time."

I am pleased to inform you that the Postal Service is working with the Cesar E. Chavez Foundation, based in Los Angeles, to promote this stamp.

Many community events have already taken place surrounding the announcement of the Cesar E. Chavez stamp. Throughout the coming year, I'm sure you will find many opportunities to hold your own local event. The issuance of this stamp is a tribute to Chavez's significance in American history. These activities go hand in hand with the Postal Service's historic role as a community leader.

As we make plans to promote the Cesar E. Chavez stamp, I want to take this opportunity to thank you for your support. Inside this field publicity kit, you will find suggestions and ideas to help you implement events in your community surrounding the Chavez stamp. Be sure to utilize the expertise of your Public Affairs and Communications Team as you develop and plan your local events.

Promoting the Postal Service's stamp program provides us with a unique way to gain community support for Postal Service public policy programs and helps strengthen our ties with the communities we serve.