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PUBLICITY KIT

Mother's Day - May 8, 2005

Skip the Trip - Go Online, Don't Stand In Line

Almost anything you can do at the Post OfficeTM, you can do online at usps.com - including sending Mother's Day gifts and cards.

This kit includes messaging points, publicity tips, press releases, and employee service talks that you can use to publicize NetPost CardStore, Click-N-Ship® service, and usps.com® for this Mother's Day holiday. You can also refer to the publicity kit in Postal Bulletin 22148 (2-17-05, pages 6-20) for additional background information on our online services and quick, easy, convenient products and services.

The Field Public Affairs and Communications managers listed below can assist you in maximizing existing opportunities and creating new ones for you:

Capital Metro Deborah Yackley 301-548-1465

Eastern Paul Smith 215-931-5054

Great Lakes Jim Mruk 630-539-6565

New York Metro Monica Hand 212-330-3118

Northeast Debra Hawkins 860-285-7265

Pacific Don Smeraldi 323-586-1210

Southeast Earl Artis 678-442-6018

Southwest Darla Stafford 214-819-8748

Western Scott Budny 303-313-5130

Messaging Points

• Millions of people go online with the Postal ServiceTM every month.

• Holidays like Mother's Day are the ideal times to take advantage of the Postal Service's quick, easy, and convenient online services.

• Skip the trip to the Post OfficeTM - go online, don't stand in line!

• Almost anything you can do at the Post Office, you can do online at usps.com®.

• You can even find gifts for Mom at the Postal Service's online Postal Store.

• Design your very own special greeting card at NetPost Cardstore and combine it with a gift card. Mom receives the beautiful card in the mail.

• Already bought Mom a gift and just need to mail it? Click-N-Ship® service on usps.com makes it easy. You can even make arrangements for your carrier to pick it up at no extra charge while on the route the next day.

 

 

 




Mother's Day NetPost CardStore and usps.com Publicity Tips

• Contact reporters in your local area and offer to demonstrate NetPost Cardstore and usps.com® as time savers for selecting Mother's Day gifts.

• Submit an article about NetPost Cardstore and usps.com Mother's Day gift options to your local newspaper.

• Contact the Small Business Administration and Chamber of Commerce offices in your area and offer to provide NetPost CardStore and usps.com demonstrations to show how they can be used to promote their businesses and organizations to increase awareness of their products and services, as well as educating their employees about time-saving Mother's Day gift options.

• Have a Mother's Day NetPost CardStore and usps.com event in your Post OfficeTM lobby. Provide refreshments and have demonstrations showing how easy it is for customers to use usps.com. Explain how using NetPost CardStore and usps.com will save time and help with card and gift needs.

• Contact retailers that offer gift cards through NetPost CardStore to suggest a demonstration offering their customers Mother's Day gift options.

• Invite regular customers to a special presentation on NetPost CardStore and usps.com and let them know about Mother's Day card and gift opportunities. Postmasters or retail supervisors generally know the customers who come into the Post Office on a regular basis.

• Contact local colleges and universities to suggest a demonstration of NetPost CardStore and usps.com - as ways to save time in selecting Mother's Day gifts while finding time to study for finals. usps.com offers gift items - from wall art to books.

• Identify the oldest mother or the mother with the most children in your city and invite her to take part in the ceremony. Present her with a gift (a dozen roses or an enlargement of the Spring Flowers stamp), invite media, and ask her to demonstrate usps.com.

• Brainstorm with employees of your office to come up with creative ways to let your customers know about NetPost CardStore and usps.com Mother's Day card and gift opportunities.

• Use Postal Service ambassadors to explain how quick, easy, and convenient it is to use NetPost CardStore to prepare and send Mother's Day cards.

• Put up a banner in the lobby that says, "A Mother's Day card to remember. Order online at NetPost CardStore on usps.com."

• Hold a "Thank you, Mom" breakfast in the lobby of the Post Office.

• Put up a display of NetPost CardStore cards in the lobby so customers can see the variety and quality of products.

For Offices With DineroSeguro

• Concentrate promotions in areas with Hispanic populations.

• Use Postal Service ambassadors where appropriate to promote Sure Money®.

• Post the DineroSiguro® advisory in appropriate locations in lobbies.

• May 5 is Cinco de Mayo - tie it in with a Mother's Day promotion.

• Look for opportunities to participate in Latino festivals, etc., in May and bring demonstrations of usps.com (and give them in Spanish if possible).

 

US Postal Service Logo. Postal News.

FOR IMMEDIATE RELEASE Contact: [INSERT YOUR NAME]
[INSERT DATE]
[INSERT YOUR PHONE NUMBER]

SAMPLE PRESS RELEASE

Post Office Offers Options:
Send Mom's Gifts the Easy Way

This year, the Postal Service'sTM Web site offers the Mother's Day mailer a quick, easy, and convenient way to create custom-made greeting cards with personalized text - featuring photos of the children or grandchildren, and sent with a gift card to a favorite store.

The entire greeting can be composed on a personal computer, using the Postal Service's NetPost CardStore/Gift Card combination at www.usps.com. A few clicks will upload a photo and let the user select or create the perfect sentiment. A few more clicks can add a gift card from a variety of nationally recognized retailers. Payment can be made by credit or debit card. Within days, a beautiful hardcopy card and gift card will be delivered right to Mom's mailbox. NetPost CardStore also offers images and designs to help make Mom's card extra special.

The Postal Service Web site also offers gift items for sale - from wall art to books. A supply of postage stamps makes a useful gift for the practical mom or the mom who has everything. The new Spring Flowers stamps are sure to brighten any day. Save Mom a trip to the Post OfficeTM!

Those who already bought Mom a gift and just need to mail it can do so right from the comfort of . With a credit or debit card, usps.com's popular Click-N-Ship® feature makes it easy to pay for postage, print mailing labels and purchase insurance or Signature ConfirmationTM service. usps.com® even lets mailers arrange for Carrier PickupTM service - at no extra charge. A letter carrier will pick up the package from a or office while on the route the next day. A "special instructions" option lets the carrier know the package will be on a side porch or other location if the sender won't be there. No trip to the Post Office is necessary.

For last minute shoppers, it's possible to mail gifts or cards from a Post Office as late as May 7 using Express Mail® service, and it will still arrive at Mom's on her big day. Express Mail service offers guaranteed overnight delivery to most locations. There's no extra charge for Sunday delivery.

Those who can't grace Mom with their presence on Mother's Day can grace her with a gift by having it arrive on her special Sunday. Beautifully decorated ReadyPost® boxes, padded envelopes and bubble wrap add to the charm of a package. They are available in most Post Offices.

Another option is Priority Mail, with 2-3 day delivery. And new Priority Mail® Flat-Rate boxes make shipping more convenient then ever. A flat rate of $7.70 does it all - no need to calculate rates, zones or weights.

US Postal Service Logo. Postal News.

FOR IMMEDIATE RELEASE Contact: [INSERT YOUR NAME]
[INSERT DATE]
[INSERT YOUR PHONE NUMBER]
Internet: www.usps.com

SAMPLE PRESS RELEASE/SURE MONEY

Sure Money Offers Way to Please Mother on Mother's Day

[INSERT CITY, STATE] - Even if Mom lives in Mexico, Latin America or the Caribbean, Sure Money® (DineroSeguro®), the Postal Service'sTM international wire transfer service, could be the answer to your Mother's Day gift needs.

Available to Mexico since 1996, Sure Money also lets users transfer money affordably to the Dominican Republic, Argentina, Colombia, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua and Peru.

"Sure Money offers a quick, easy, convenient - and safe - method of transferring money internationally," said [INSERT YOUR NAME, TITLE, AND LOCATION]. "It's a great way to show Mom you care on Mother's Day!" says [INSERT LAST NAME]. Customers can send up to $2,000 per transaction by 2,800 participating Post OfficesTM. Identification is required for transfers exceeding $1,000.

Sure Money uses secure, electronic wire transfers between the Postal Service and thousands of participating partner branch offices in receiving countries. The recipient's funds are available within 15 minutes - guaranteed - and without hidden or additional fees.

Personal identification is required for receipt of funds in the participating country - and the recipient does not need a bank account. For more information about Sure Money, call toll free: 888-368-4669.

# # #

 

US Postal Service Logo. Postal News.

FOR IMMEDIATE RELEASE Contact: [INSERT YOUR NAME]
[INSERT DATE]
[INSERT YOUR PHONE NUMBER]

SAMPLE PRESS RELEASE/NETPOST CARDSTORE

Postmaster Recommends Online Greeting Card Store:
Mother's Day Greetings Are Just a Click Away

[INSERT CITY, STATE] - "Personalized Mother's Day greeting cards are just a click away at the Postal Service'sTM NetPost CardStore," said [INSERT CITY] Postmaster [INSERT FIRST AND LAST NAME]. "NetPost CardStore offers a quick, easy and convenient solution to sending Mother's Day greetings cards," said [INSERT LAST NAME].

"Mother's Day gift givers can even use NetPost CardStore to send Mom on a shopping spree or for a memorable meal by including a gift card from a choice of several national retailers including Barnes & Noble, Bed Bath & Beyond, Chili's, Circuit City, Lowe's, Macaroni Grill and many more," adds Postmaster [INSERT LAST NAME].

It only takes a few easy steps to use NetPost CardStore:

• Log on to the Postal Service's Web site, www.usps.com - open around the clock for customer convenience.

• Register with NetPost Services and go to NetPost CardStore.

• Create a card by selecting one of thousands of professionally designed, 5x7-inch cards, or scan in your own photography or artwork.

• Personalize cards online by adding a special message.

• Click to add a gift card.

Then the Postal Service will print the cards, address the envelopes, include the gift card, add a stamp and mail and deliver them!

"Nothing could be easier," said Postmaster [INSERT LAST NAME].

# # #

US Postal Service Logo. Postal News.

FOR IMMEDIATE RELEASE Contact: [INSERT YOUR NAME]
[INSERT DATE]
[INSERT YOUR PHONE NUMBER]

SAMPLE PRESS RELEASE/CLICK-N-SHIP

Postmaster Recommends Convenient Shipping Option:
Sending Mom's Gift is Easy With Just a Click

[INSERT CITY, STATE] - "Sending gifts for Mother's Day and other holidays has never been easier than it is with the Postal Service'sTM Click-N-Ship® online shipping service," said [INSERT CITY] Postmaster [INSERT FIRST AND LAST NAME] "With Click-N-Ship service, customers can send Mother's Day gifts without leaving their or office."

"It just takes a computer, a printer and an Internet connection to print labels with or without postage," said the [INSERT CITY] postmaster. Online postage payment is made by using a credit card. "Click- N-Ship calculates rates, finds ZIP CodesTM, standardizes and saves addresses and provides a personal online shipping history - all in one convenient location," adds [INSERT LAST NAME].

Click-N-Ship service can be used to send packages by Express Mail® or Priority Mail® service. And, better still, Delivery ConfirmationTM service is free with Priority Mail service when shipping online. International packages can also be sent using Global Express Mail® or Global Express Guaranteed® service.

"Just go to www.usps.com/clicknship to send your Mother's Day gift today," said [INSERT LAST NAME].

# # #

US Postal Service Logo. Postal News.

FOR IMMEDIATE RELEASE Contact: [INSERT YOUR NAME]
[INSERT DATE]
[INSERT YOUR PHONE NUMBER]

SAMPLE PRESS RELEASE/USPS.COM

Postmaster Recommends usps.com for
Mother's Day Greeting Card and Gift Giving Solutions

[INSERT CITY, STATE] - "Sending Mother's Day cards and gifts has never been easier than it is with the Postal Service'sTM popular Web site, usps.com®," said [INSERT CITY] Postmaster [INSERT FIRST AND LAST NAME]. "We recognize that our customers have busy lives," said [INSERT LAST NAME]. "So, we created a secure Web site that puts a suite of quick, easy and convenient online services at their fingertips - when and where customers need them."

"Two of our more popular services on our Web site are Click-N-Ship® service and NetPost CardStore," added the [INSERT CITY] postmaster.

With usps.com's Click-N-Ship service, customers can create shipping labels and pay for postage. And with just a few more clicks, they can request that their letter carrier pick up their prepaid shipments with the next day's mail delivery - at no extra charge.

With usps.com's NetPost CardStore, users can even create, personalize, and mail Mother's Day greeting cards from the convenience of their or office.

"Just go to www.usps.com to send your Mother's Day greeting card and gift card today," said [INSERT LAST NAME].

# # #

Mother's Day NetPost CardStore Service Talk

Mother's Day is Sunday May 8th. Now is the time to remind your customers, friends, and families that NetPost CardStore on usps.com offers them an ideal way to design their own card and send a gift card to their mom right from their computer.

NetPost Cardstore offers printed cards that feature a customized image or an image from our extensive gallery of images. Messages in the card also can be fully personalized.

Cards can be ordered online today and mailed the next available business day; scheduled to be printed and mailed any day that you specify; or printed, prepared, and shipped back to the customer using Priority Mail® or Express Mail® service.

Customers also can choose retail gift cards to enclose with their greeting cards from a range of restaurants, improvement and decorating stores, food and drug stores, Barnes & Noble, The Sharper Image, and others.

What makes the gift card feature unique, though, is the ability to mail the gift card with a personalized greeting card - and add a favorite stamp.

NetPost Cardstore customer care can be reached at netpost@cardstore.com or 877-822-2737, Monday-Friday 7 A.M.-7 P.M. PT.

Mother's Day Automated Postal Center Service Talk

Mother's Day is traditionally a time for sending loving greetings and gifts, and we typically see an increase in customer traffic in our lobbies. So don't forget to direct customers to the Automated Postal Center® (APC®) self-service kiosk.

APCs do just about everything you can do at the counter. They dispense the same dollar-bill-sized sheet of First-Class Mail® stamps available through ATMs. In addition to having a built-in electronic scale, APCs let customers calculate and obtain postage strips in any amount for mailing Express Mail®, Priority Mail®, First-Class Mail®, and Parcel Post items. They also provide extensive mailing information along with ZIP CodeTM lookup. Customers can use APCs to mail packages weighing up to 70 pounds.

However, there are a few things you must still do at the retail counter: register or insure mail and obtain international mail rates, mailing information, money orders, and passports. Also, to minimize maintenance and security concerns, APCs only conduct traceable credit and debit card transactions.

Sending Mother's Day greetings and gifts has never been easier. Our APC can help speed up transaction times, improve customer satisfaction, and increase access to postal products and services. That's part of our Transformation Plan.

Tell your customers, family, and friends about our APCs.

Mother's Day usps.com Service Talk

Mother's Day is Sunday May 8th. Now is the time to remind your customers, friends, and families that usps.com® offers them an ideal way to purchase and send gifts to their mom right from their computer.

The Postal Store at usps.com offers gift items for sale - from wall art to books. What do you buy for the practical mom or the mom who has everything? A supply of postage stamps always makes a useful gift. The new Spring Flowers stamps are sure to brighten Mom's special day. There are also many other stamp designs to choose from. Save Mom a trip to the Post Office!

Already bought Mom a gift and just need to mail it? That can be done without leaving the comfort of your . With a credit or debit card and Click-N-Ship® on the usps.com Web site, it's easy to pay for and print postage, print mailing labels, purchase insurance, and purchase optional Signature ConfirmationTM service. With a few additional clicks, arrangements can be made for Carrier PickupTM service, and your letter carrier will pick up the package from your or office while on the route the next day at no additional charge. Won't be ? A "special instructions" option will let the letter carrier know the package will be at the side porch or other location. No trip to the Post OfficeTM is necessary.

For the last minute shopper, it's possible to mail gifts or cards from a Post Office as late as May 7 using Express Mail® service, and they will still arrive at Mom's on her big day. Express Mail service offers overnight delivery to most locations. There's no extra charge for Sunday delivery. Those who can't grace Mom with their presence on Mother's Day can grace her with their gift by having it arrive on that special Sunday.

Another option is Priority Mail® service, with 2-3 day delivery. And new Priority Mail Flat-Rate boxes make shipping more convenient then ever. A flat rate of $7.70 does it all - no need to calculate rates, zones, or weights.

- Field Communications, Public Affairs and Communications, 4-14-05