What's in Store
Reach for revenue
Spring is now on display in Post OfficesTM. Spring Drive
Period point-of-purchase (POP) elements encourage customers to purchase
high-revenue products, including ReadyPost® shipping supplies, postal
money orders, passports, and PO boxes.
Many customers don't know they can buy money orders at
the Post Office. Be sure to ask customers if they need money orders.
In addition to the Spring POP, money order promotional materials are
available in MessageMaker 2, located at blue.usps. gov/advertising; under the Advertising Reference table in the Media column, click Field
Advertising.
And, of course, remind customers that our Priority Mail®
bundles - also an important element of the Spring POP - offer convenience.
And they're easy as 1-2-3-4 to sell!
Shipping made easy
We're helping postmasters and station and branch managers
connect with business customers in their communities. New Business Connect
kits - "Shipping Made Easy" - were sent to participants in
the recent Play the Zone competition. The kits include tools to help
spread the word about convenient new shipping options - a guidebook
with product highlights and frequently asked questions, materials to
share with customers, order forms for prepaid Flat-Rate Priority Mail®
envelopes, scales that may be presented to prospects, and thank you
postcards.
If your office did not participate in Play the Zone, you'll
receive a postcard that may be used to order materials in the kit. You
can reorder items through uspsbusinessconnect.com.
What's in Store
When is your eBay Day?
eBay Day information is only a click away on the Advertising
Web site at blue.usps.gov/advertising. An advertising and promotion
campaign supporting eBay Day will encourage customers to attend - and
to choose the Postal ServiceTM when they ship their items on eBay. Learn
more about eBay Day events and see all the supporting advertising and
promotion elements on the Web site.
You've got insurance options
Did you know customers now can purchase insurance for
their packages in several different ways? Insurance is available at
Post Offices for up to $5,000 indemnity coverage. Customers also can
buy insurance at automated postal centers® (APCs®) and online
through Click-N-Ship® and eBay's Shipping Center for up to $200
indemnity coverage. |
Technical help for online labels
Online labels are popular with customers so it's good to
know where they can go for technical support. Click-N-Ship labels: Click
on the Contact Us link at the bottom of every usps.com page. eBay/Pay Pal labels: Send an e-mail using the Pay Pal Contact
Us link on the Pay Pal page. PC Postage® (Stamps.com, Endicia,
or Pitney Bowes): Send an e-mail directly to the provider. If you have
general questions, check with your district Retail or Marketing manager
or Customer Connect coordinator. Find retail acceptance information at blue.usps.gov/delivery.
Growing revenue - one return at a
time
Parcel Return Services (PRS) is like drop shipping in reverse.
When returning an item, the customer attaches a pre-approved return label
on the package. The return label is either provided in the original shipment
order or it's made available and printed through the Internet. The merchant
guarantees the return postage.
What's in Store
The return label cannot be handwritten. The label will contain
a legend box that identifies the item as either Parcel Select Return Service
or Bound Printed Matter Return Service. The address block will have the
agent's or merchant's name on the first line, Parcel Return Service on
the second line, and the unique 569 ZIP CodeTM on the third line.
The designated ZIP Code range for PRS is 56900 through 56999
- and knowing this will ensure the success of this product.
Digital postal technology
Manual postage meters were retired from active duty effective
Feb. 28. Post Offices no longer reset manual postage meters. All meters
are now remotely reset through dial up or Internet connection with the
meter provider's resetting system. Customers who request manual meter
resets must be referred to the meter manufacturer or dealer. Retiring
manual meters will protect Postal Service revenues from postage meter
fraud and counterfeiting and transition customers to the convenience and
ease-of-use of digital postage technology. For more information about
the latest postage alternatives - from new digital postage meters to PC
Postage software products - customers can go to usps.com/postagesolutions.
Feedback
Send comments and questions to:
WHATS IN STORE
US POSTAL SERVICE
475 L'ENFANT PLAZA SW RM 1141
WASHINGTON DC 20260-1019 |
