Mail connects: Be part of the moment.
A study of the mail's importance to consumers, sponsored by the U.S. Postal ServiceTM, found that mail creates
a moment most people don't want to miss.
Each day, Americans open their mail with anticipation
and give it their undivided attention. That ritual has a name:
the Mail Moment. An understanding of that moment is helping marketers tailor their mailings to consumers who set
aside time to focus solely on what they have to say.
The study revealed these powerful insights for mailers:
• Consumers are eager to see what's in their mail.
About 98 percent bring in their mail the day it's
• Mail takes you to the person in charge. It's usually
sorted by the person who manages the household
and makes financial decisions.
• Mail has a loyal readership. Consumers spend an
average 30 minutes reading their mail, making it possible to grab their complete attention for up to a half
• Consumers like mail that helps them perform tasks
such as managing the , overseeing finances
Beyond that, the mail evokes emotion - 56 percent say
receiving mail is a "real pleasure," 55 percent "look forward"
to the mail they receive, and 67 percent feel mail is more
personal than the Internet.
The point? Mail connects in ways no other media can
match. People welcome it into their lives. And because they
do, mailers have an opportunity to create an emotional connection with consumers through their mailings. Now that's
effective communication. The Mail Moment - there's nothing else like it.
Mail works! Potter keynote speaker at
direct marketing conference
Mail comprises a large portion of USPS® business, so it should come
as no surprise that when the Direct Marketing Association gathers, the
Postal ServiceTM is there. Thousands of direct marketers converged on
New York City for the Direct Marketing Days New York conference, June
Keynote speaker Postmaster General Jack Potter discussed the importance of
USPS to marketers and how the Postal Service has
evolved into a customer-driven organization. He also spoke
of Americans' confidence in mail delivery. "In simple terms,
mail works," said Potter.
To illustrate his point, Potter cited a Customized
MarketMail® campaign by Melbourne, FL, Wuesthoff Medical Center. The center designed a unique mailpiece to promote its emergency room facilities - a life-sized card
depicting a cast of a broken ankle, with the ad message
handwritten on the mailpiece as if it were literally a cast
signed by friends and family. It even included a wallet card
with the emergency room phone number and the message
"From head to toe, we've got your health care covered."
Not only did the mailing get the attention of the 14,000
people who received it, but the word-of-mouth and media
coverage it generated further boosted the return on
"Mail works because it's read, it has credibility and it has
value to the recipient," said Potter. "Those who use mail will
ultimately make a competitive advantage for themselves,
their firm and their clients."
Cleaning up 11 million packages:
Connecticut business on the soap box
for Carrier Pickup
owner of Stamford, CT, skin care and beauty product company Bath Nation
has been a USPS believer for a long time. And now that owner Meagan Micozzi
has shipped the 11 millionth package through Carrier Pickup Online Notification,
she's on her "soap box" about all of the Postal Service's online
"Click-N-Ship® is so easy and saves me so much time. I
order Priority Mail® supplies online and use Carrier
PickupTM to save even more time," says Micozzi.
Seeing a usps.com® Carrier Pickup ad led Micozzi to
ship 10 - 15 U.S. Priority Mail packages weekly - plus Air
Mail® packages to Canada and Singapore.
June has also been the busiest Carrier Pickup month
ever - with more than 1.4 million packages collected.
Mad as a hatter - about stamps:
Disney "Celebration" series released
with Mickey and Pluto, the Mad Hatter and Alice, Ariel and Flounder, and
Snow White and Dopey on new The Art of Disney: Celebration stamps
released yesterday in Anaheim, CA.
"The mail remains the best way to share joyous
news and invite friends and family to come together for a special event,"
said Deputy PMG and COO Patrick Donahoe, who dedicated the stamps. "So,
who better than Mickey Mouse and friends to help the Postal Service and
all Americans celebrate the special times in their lives?"
Disney Celebration stamps are available in panes
of 20 self-adhesive 37-cent stamps at Post OfficesTM and Philatelic Centers
nationwide, as well as online at The Postal Store on usps.com.
If these stamps could talk: "To Form A
More Perfect Union" stamps unveiled in
stamps commemorating the historic events of the Civil Rights Movement
were unveiled in Washington, DC, at a performance of If This Hat Could
Talk, a musical stage play that recounts the experiences of civil
rights activist Dr. Dorothy Height.
Height was a major
leader of the 1960s Civil
Rights Movement. She marched with Dr. Martin Luther
King, Jr., sat in sessions with Stokely Carmichael, rode with
Rosa Parks and participated in meetings with President
"The United States Postal Service has to be commended for issuing the To Form A More Perfect Union
stamps," said Dr. Height, Chair/President Emerita, National
Council of Negro Women. "They herald the struggle of men,
women and children in the quest for equality." The stamps
go on sale nationwide Aug. 30.
Convenient commuting: Tax savings
just one advantage of USPS Commuter
Who doesn't want to make their daily commute a little
easier - and save money at the same time? The USPS
Commuter Program offers you the chance to do just that.
USPS is partnering with WageWorks to bring employees
this convenient, money-saving way to pay for expenses
associated with travel to and from work and parking.
The Commuter Program lets you pay your eligible public
transportation costs through convenient pre-tax payroll
purchase - costs for mass transit, vanpools and parking.
Your fare cards, passes or vouchers are delivered to your
address by mail and your monthly parking fees can be
automatically paid to your parking provider.
Expenses are paid in advance and are tax-free up to the
Internal Revenue Service monthly limits of $105 for public
transportation and $200 for parking. Your tax bracket and
your total eligible monthly costs determine how much you
All career employees received a brochure with information on how and when to enroll. To enroll, visit
www.wageworks.com or call 877-924-3967 - TTY dial
USPS, APWU reach tentative contract
extension agreement: Covers period
from Nov. 20, 2005, to Nov. 20, 2006
The Postal Service and the American Postal Workers
Union (APWU) have announced a tentative 1-year contract
extension. Upon ratification by union members, the agreement will affect approximately 287,000 employees represented by the APWU.
The tentative agreement provides for a 1.6 percent
wage increase effective March 18, 2006, continuation of
the cost-of-living allowance and covers the period from
Nov. 20, 2005, and continues through Nov. 20, 2006.
Will the real identity theft source please
stand up? Credit card ad incorrectly
suggests mailbox is cause
A recent ad sponsored by several credit card companies
can leave consumers with the mistaken idea that their mailbox is a big source of identity theft in this country.
The full page ad appeared in Time, Newsweek, U.S.
News and World Report and Business Week showing an
open mailbox labeled "Database" and the tagline "Most
identity thieves don't gather their data from a computer." If
you're looking at the picture, it's easy to conclude that mail
is the source of most identity theft.
But it isn't.
A Federal Trade Commission (FTC) report shows that
53 percent of identity theft stems from online activities. Offline activities, such as lost and stolen wallets, misplaced,
forgotten or discarded transaction receipts or "shoulder
surfing" when you're using an ATM are some of the other
ways identity thieves can get your personal and financial
And mail? Well, an earlier FTC report shows that stolen
mail accounts for only 4 percent of identity theft in the
United States. Just 4 percent! Mail is one of the safest,
most secure ways to communicate. And the Postal Inspection Service is on the job 24/7 to keep it that way.
The Postal Service is working with the credit card companies involved to educate them on the misperceptions the
ad raises and ask that they accurately portray the security
of the mail in future identity theft ads.