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July 2005
DISTRICT MANAGERS, CUSTOMER SERVICE AND SALES
POSTMASTERS
SUBJECT: Let's Dance/Bailemos Commemorative
Stamps
Hispanic Americans have long played a vital role
in the development of this great nation, and the Postal Service is proud
to honor that role. This year, as part of National Hispanic Heritage Month,
we are celebrating the unique contributions of Latin American culture,
with a focus on popular dances and music through the intricate imagery
of our four new Let's Dance/Bailemos commemorative stamps. The
Salsa, Cha-cha-ch, Mambo, and Merengue dance stamps - each designed by
a talented Hispanic artist - will be dedicated on September 17, 2005,
during first day-of-issue ceremonies in New York City and Miami.
People in the United States were first exposed to
the music and dance depicted on these colorful stamps at the turn of the
century. Today, these delightful and fun dances continue to be performed
throughout U.S. dance clubs by professionals and amateurs alike.
This field publicity kit will help you implement
Let's Dance/Bailemos commemorative stamp events in your community
by providing you with planning ideas, organization contacts, talking points,
news releases, and Public Affairs and Communications and Government Relations
contacts. Be sure to call upon the expertise of these two teams as well
as your district Diversity Development and Hispanic program specialists
as you develop and plan local events.
The Let's Dance/Bailemos commemorative
postage stamps are part of our 2005 stamps program, a program that celebrates
the people, events, and history of our nation. Many people are inspired
to find out more about the stamp subjects they see on their letters and
packages, and thousands more become collectors every year.
As we make plans to raise awareness by promoting
the Let's Dance/Bailemos commemorative stamps, we want to take
this opportunity to thank you for your support. Promoting the Postal Service's
stamp program provides us with a unique way to gain community support
for the Postal Service, promote important themes, and strengthen our ties
with the communities we serve.
Azeezaly S. Jaffer
Vice President
Public Affairs and Communications
Susan M. LaChance
Vice President
Employee Development and Diversity
cc: Vice Presidents, Area Operations
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