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Team makeover: Post Office edition
Want to increase retail revenue and improve customer satisfaction
at your Post OfficeTM? The new nationwide Retail Standardization initiative
will help your office provide customers with a consistent, reliable retail
experience. It focuses on three key areas: operational efficiency, sales
skills and product knowledge, and promotion and merchandising. Get more
information on the Advertising Web site at http://blue.usps.gov/advertising.
Download a training course and register your office's makeover team. Maximize
revenue and keep customers coming back to your Post Office!
Pumpkin decorating contest? Sweet!
Get ready for a howling good time. Many Post Offices will
be hosting "Sweetest Pumpkin" decorating contests Oct. 22 to
coincide with a national Hershey's promotion. The contest, for children
ages 6-12, will be an opportunity to promote NetPost Premium PostcardsTM
to the parental units of the little ghosts and goblins who will be decorating
their pumpkins with Hershey's Pumpkin Decorating Mix candy and other supplies.
Postmasters will digitally photograph their local winners, upload the
images to NetPost Premium Postcards, and enter the winning pumpkins into
the running for the Postal ServiceTM contest grand prize. And by doing
so, they'll demonstrate how almost any photograph can be turned into a
postcard. Want more information? Go to the Advertising Web site at http://blue.usps.gov/advertising.
Ship "it" with USPS
 "It"
is the message. The Postal Service and eBay are teaming up again in a
holiday advertising campaign. eBay will be promoting how easy it is to
"buy it" and "sell it" on the "World's Online
Marketplace" in its print and TV ads, which will feature a cobranded
Priority Mail® box. The Postal Service will be adding "ship it"
to posters and writing table counter cards that will be on display in
10,000 select Post Offices around the country. The counter card display
will include "take one" pamphlets that will highlight eBay buying
and selling and the convenience of using integrated shipping solutions
from USPS®. The campaign begins Oct. 17. TV and print ads will run
through the holidays while our in-store advertising runs through March
31, 2006.
Recipe for holiday greetings
 They're
a holiday staple - Kraft brochures filled with holiday recipes and coupons.
This year, the brochure's "online gift rewards" will include
an offer to save 50 percent on holiday greeting cards from the U.S. Postal
Service® and NetPost CardStore. Four-and-a-half million brochures
will be distributed to grocery stores during November and December. Retail
associates will not be involved with this promotion, but we wanted you
to know about it. Wrap up dessert and holiday greetings at the same time!
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'Tis the season
 It's
almost time to deck the walls of your Post Office with holiday point-of-purchase
(POP) elements. The signs go up Nov. 1 and the focus is on Priority
Mail (with insurance and Delivery ConfirmationTM services), Express
Mail®, and decorative ReadyPost® services. Also coming for the
holidays is a new shipping guide that will be available at the counter
at every Post Office. So remember: Follow your planograms for the new
POP and get ready for a merry mailing and shipping season ahead.
Holiday phone cards
 They're
perfect for slipping into stockings and greeting cards. FIRSTCLASS PHONECARDS®
are gifts everyone appreciates. And this year, customers will save 25
percent when they buy the holiday multipack, which includes four 100-minute
domestic phone cards.
Insurance reference card
Look for an insurance reference card in your holiday retail
kits. It's designed to help retail associates determine whether to accept
an insurance claim, based on where the customer purchased the insurance.
While online insurance is available through Click-N-Ship® service,
customers can use other online vendors like Endicia.com, Pitney Bowes.com,
or Stamps.com, which may offer their own private insurance or third-party
insurance. The insurance reference card lists the postage vendor, mail
class, insurance vendor, where customers can deposit their insured mail,
maximum amount of coverage, who to initiate the claim with, and evidence
of insurance. To view the card, go to http://blue.usps.gov/caweb/privacy/consumer/welcome.htm.
Feedback
Send comments and questions to:
WHATS IN STORE
US POSTAL SERVICE
475 L'ENFANT PLAZA SW RM 1141
WASHINGTON DC 20260-1019
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