Stamps by Mail — Brochure Ordering Information,
New Rate, and FY 2006 Schedule
The next deadline date for ordering
Stamps at Your DoorTM (Stamps by Mail® - Stamps Delivered to Your
Door) brochures is December 12, 2005. This print run
will be for the year-round brochure design and include the new
rate stamps. To order brochures, submit PS Form 3227-0, Stamps
At Your Door Supply Order (August 2005), to Cyril- Scott Company:
CYRIL SCOTT COMPANY
PO BOX 627
LANCASTER OH 43130-0627
You can find this form at http://blue.usps.gov;
click on Forms, then select the form by number. A copy of this
form appears on page 3.
The cost per unit of 500 is $11.00.
This cost includes overprinting the address of the fulfillment office
placing the order. You may pay for orders with local IMPAC credit cards,
checks, or money orders. However, Cyril-Scott Company cannot process the
order until it receives payment. Local ebuy procedures may also apply
(refer to local procurement procedures).
Postal ServiceTM Headquarters has funded
a national procurement for the December 12 print run for 5 million brochures
for the Stamps by Mail centralized processing sites. The distribution
amount for each site is available by referencing column K (5MM) of the
centralized site address spreadsheet. These quantities are based on revenue
generated by site. No local order placement is required to receive brochures
from this distribution. However, centralized sites may order additional
quantities from Cyril-Scott Company from local funds by following the
ordering instructions contained within this article.
All other local Post OfficesTM should
follow the ordering instructions contained within this article and utilize
Special New Rate Print Run
Our goal is to provide quick, easy,
and convenient methods for our customers to purchase stamps. To assist
in reaching this goal and to ensure there is no interruption in the Stamps
by Mail service, a special print run for the new rate stamp brochures
took place November 14, 2005. Funds have been provided for the brochures
to be distributed as follows:
• Two million brochures for the
centralized sites (50 national computerized processing sites). Individual
site carton counts are based on the column H distribution on the centralized
• Two million brochures distributed
among the decentralized sites (local Post Offices, stations, and branches)
that placed orders for the October 3, 2005 print run. These sites will
receive approximately 15% of the quantities ordered in October.
Local Post Offices and centralized
Stamps by Mail sites will automatically receive distributions from the
November print run, starting on December 1, 2005, and ending by December
Additional orders will be automatically
filled from the December 12 print run.
Stamps by Mail order forms with the
old rates must not be used after the rate change. Ensure that old forms
After the rate change, customers who
submit an order paid according to the old rates should have their orders
fulfilled with new stamps equal to their payments. Their order should
be sent with the letter provided below:
Dear Stamps by Mail Customer:
The Postal Service has changed its
rates and fees for all classes of mail and services, effective January
We have received your Stamps by Mail
order; however, you placed your order using an old form. Rather than
return your order unfulfilled, we have sent you the value of new stamps
equal to your payment. We are also enclosing an order form with the
new rates. If you need to place another order, please use the enclosed
Thank you for your understanding
and we hope you continue to use our Stamps by Mail program.
Print Run Schedule for FY 2006
The remaining print run cut-off dates
for FY 2006 are given below.
These print runs are for year-round
January 30, 2006
March 27, 2006
June 5, 2006
July 10, 2006
These print runs are for holiday brochures:
September 11, 2006
October 2, 2006 (FY 2007)
With any print run, the Cyril-Scott
Company will deliver orders within 35 calendar days after printing. Printing
begins 1 week after the cut-off date. Receipt of the order will depend
on the ultimate destination and the corresponding delivery service standard.
You should save copies of all orders placed until the order has been received.
Please ensure procedures are in effect locally for proper verification
Stamps at Your Door remains a popular
stamp purchase option for both business and residential customers. Please
ensure you order sufficient quantities to fulfill your customers' needs.
— Retail Marketing,
Customer Service, 12-8-05
POP base kits are coming
Start the new year with a fresh look. New point-of-purchase
(POP) base kits will arrive the week after Christmas with promotional
elements for display Jan. 1 through June 30. This kicks off a new signage
strategy that's designed to drive revenue increases for retail by delivering
targeted messages for key products. And it's aimed at helping each Post
OfficeTM grab customers' attention while creating a clean, clutter-free
What's in a base kit? It includes a stamps element (counter
mat or poster), holiday closing sign, segmented menuboard (small business
and residential), and a FIRST-CLASS PHONECARD® insert. Some offices
may receive either a Package Services poster or a counter mat featuring
Priority Mail® service with Delivery ConfirmationTM service and Insurance.
Post Offices will receive a new base kit every 6 months
- not every 3-4 months like previous drive periods. There will be fewer
but more targeted POP elements in the kits. Additional promotional materials
- like standees - will be distributed throughout the year.
New menuboard hardware is also available for kits 1 and
2. Check your POP kit for information on how to place an order for the
hardware, at no expense to your location. This offer ends Jan. 31.
Go to blue.usps.gov/advertising to learn more about
base kits and the new POP elements.
New rate change/continuity kits
New rates and fees go into effect on Jan. 8. Post Offices
will receive rate change/continuity kits by Jan. 3. The kits will include
menuboards, an extra services writing table decal, and a self-service
poster - all updated with the new rates. A holiday sale decal, a continuity
POP catalog, and a POP removal guide that is part of the retail standardization
effort are also included.
Registers will be ringing (with
PHONECARDS® deliver satisfied customers and revenue for your office,
especially during the holidays. Let your customers know they will save
25 percent when they buy the holiday multipack, which includes four
100-minute domestic phone cards. Be sure to display FIRST-CLASS PHONECARDS
prominently, and restock regularly to drive sales ever upward. They
make great gifts and convenient stocking stuffers too.
APC decal "also in Spanish"
If your Post Office has an Automated Postal Center®
(APC®), it should be displaying its new signage, including the floor
graphics. An additional element has been distributed - a decal to let
customers know the APC now communicates both in English and Spanish.
Directions on placement are included with the decal.
Have you registered?
The retail standardization initiative is about maximizing
revenue and keeping customers coming back to your Post Office. Download
your custom "Team Makeover: Post Office Edition" training
course, and register your office at blue.usps.gov/advertising, or
order the retail standardization kit and registration form by calling
800-711-0428. Follow the voice prompts to "In-Store Signage",
then to "Continuity POP", and request kit #42
Send comments and questions to:
WHATS IN STORE
US POSTAL SERVICE
475 L'ENFANT PLAZA SW RM 1141
WASHINGTON DC 20260-1019
retail employee bulletin
Holiday '05 Retail Drive Period
11/1/05 - 12/31/05
Pack on Pounds of Revenue
Fill your customers' plates with tasty philatelic offerings! The Holiday
Cookie Planner is a gift the entire family can enjoy. It's filled with
treats such as a stamp ornament, cookie ornament gift tags, jumbo postcards
with Grandma's favorite holiday cookie recipes, and 20 Holiday Cookie
stamps! There are also Gift and To-Do Lists to keep everyone organized
-and it's only $14.95.
For those looking for a unique gift, suggest The 2005 Commemorative
Yearbook. It includes not only this year's 139 commemorative stamps,
but also illustrations and the stories behind them. The book sells for
$64.95 (the stamps alone have a postage value of $51.43) and is a great
gift for any lover of history or Americana. Combine that present with
The Postal Service Guide to U.S. Stamps ($19.95) for a stamp collector's
dream. It's the 32nd edition of this philatelic favorite depicting nearly
4,000 U.S. stamps issuedsince 1847. To order these smart gift ideas
for your office, contact your Stamp Distribution Office (SDO) today!
Insure Extra Peace of Mind
Through self-service outlets, customers can now purchase up to $500
in Insurance on their parcels. The previous maximum at an APC®,
online with Click-N-Ship® service, and on eBay® was $200. Inform
your customers about this new time-saving and convenient option.
Express Mail service shippers automatically receive $100 of Insurance
at no extra charge. It's important for customers to realie this can
be increased to insure the full amount of their parcel .Help your customers
enjoy extra peace of mind when shipping this holiday.
ReadyPost Standardization Quick Tips for Fast
The holidays are here, and so are ReadyPost® opportunities! In late
December and early January, Category 3 offices will be receiving a ReadyPost
Standardization Quick Tips Sheet to help boost ReadyPost results. These
tips are based on revenue-building principles and will help your location
increase sales. Here are just a few:
Spend just 15 minutes a day stocking and straightening
your display to make it easier for customers to find what they need.
Remove damaged product from the display to ensure
that customers can always find quality merchandise.
Recommend ReadyPost when a customer uses any package
service to expand the customers' choices in packaging supplies.
Ensure your ReadyPost display is located so customers see it before
the complimentary packaging supplies.
Display these helpful tips on the employee bulletin board. Put this
helpful resource to work for you!