Retail
What's in Store
Can we talk?
Two popular comic strip characters are helping the United States Postal
Service® (USPS®) initiate a "dialogue" with every business and residential
customer in the country - 130 million addresses! The "Dialogue
Campaign" is a Direct Mail effort. Business and residential customers will
receive a different postcard each month with information about USPS
products and services. The advertising will feature comic strip images of
Dilbert (for business customers) and Cathy (for residential customers).
Be prepared for customer questions prompted by the postcards. Let the
dialogue flow - and the revenue grow!
No mystery
Here's a tip: From http://blue.usps.gov/advertising, click on Retail
Standardization and take the mystery out of the Mystery Shopper
questions. The Mystery Shopper Tip Sheet will show you how to properly
hang menuboards, display ReadyPost® supplies, and keep your
point-of-purchase and continuity signage in the right place and in the right
order. Follow the tips and watch the points add up!
Culture of success
Have you checked out Counter Culture? This newsletter devoted to Retail
Standardization has information your Post OfficeTM can use to provide the
best retail experience possible for customers. Read it online, or download
it by going to http://blue.usps.gov/advertising and clicking on Counter
Culture.
Feedback
Send comments and questions to:
WHATS IN STORE
US POSTAL SERVICE
475 L'ENFANT PLAZA SW RM 1141
WASHINGTON DC 20260-1019
|
