District Managers, Customer Service and Sales, Postmasters

Subject: Mother's Day Publicity Kit

Mother's Day is May 14. With it comes a perfect opportunity to remind our customers of the array of products and services we offer to make Mom's day more pleasurable. Taking the initiative to promote our products will also improve our bottom line.

This field publicity kit includes press releases and employee service talks on products and services that work well for Mother's Day. Spanish-language press releases are included for the Hispanic market.

An article in a local newspaper, generated by one or more of these press releases, will let customers know custom greeting cards with a photo of the children or grandkids are just a few clicks away at NetPost CardStore on www.usps.com. And, they will find the convenience of gift cards from a variety of restaurants, improvements stores, and popular retail stores are also available on our Web site.

The press releases highlight our online Postal Store, which offers gifts ranging from books of stamps to stuffed animals to stamp art. Customers will be reminded that gifts can be mailed easily and conveniently using Click-N-Ship and Carrier Pickup. Also, for mothers and grandmothers in Latin American countries, our DineroSeguro is an easy and safe way to send money.

Postal Service employees, who interact with the public, have the ideal opportunity to promote our products. The brief employee-service talks included in this kit provide language that can be used to increase sales. Employees are also customers, and these talks will remind them to use and recommend our products within their own families.

As we approach Mother's Day, I thank you for taking the time to promote our products and services, which offer quick and easy solutions to both the public and our employees.

Azeezaly S. Jaffer
Vice President
Public Affairs and Communications

cc: Vice Presidents, Area Operations
Manager, Capital Metro Operations

PUBLICITY KIT

Mother's Day — May 14, 2006

A Card and Gift for Mom Is Only a Click Away

Almost anything you can do at the Post OfficeTM, you can do online at www.usps.com - including sending Mother's Day gifts and cards.

This kit includes messaging points, press releases, and employee service talks that you can use to publicize NetPost® CardStore, Click-N-Ship® service, and usps.com® for this Mother's Day. The Field Public Affairs and Communications managers listed below can assist you in maximizing existing opportunities and creating new ones for you:

Capital Metro Deborah Yackley 301-548-1465

Eastern Paul Smith 215-931-5054

Great Lakes Jim Mruk 630-539-6565

New York Metro Monica Hand 212-330-3118

Northeast Debra Hawkins 860-285-7265

Pacific Don Smeraldi 323-586-1210

Southeast Earl Artis 678-442-6018

Southwest Darla Stafford 214-819-8748

Western Scott Budny 303-313-5130

Messaging Points

• Mother's Day is an ideal time to take advantage of the Postal Service's quick, easy, and convenient online services.

• Skip the trip to the Post OfficeTM - go online, right from your or office.

• Check out The Postal Store® online at www.usps. com (click on Buy Stamps and Shop). It offers a variety of gifts including a wide selection of stuffed animals, framed stamp art, books, game DVDs, CDs, NASCAR jackets, and tote bags.

• Almost anything you can do at the Post Office, you can do online at www.usps.com.

• Design your very own special greeting card at NetPost Cardstore and combine it with a gift card. Mom receives the beautiful card in the mail. For more information, or to sign up as a Mailing Online customer, go to www.usps.com/netpost, or contact Customer Care at: 866-665-2787.

• Customers using NetPost's Mailing Online now can send mail internationally. This year, the Postal ServiceTM expanded delivery options for Mailing Online to include international addresses. Customers now only have to add a Country Field to their address lists before submitting the final mailpiece and complete address database.

• Already bought Mom a gift and just need to mail it? Click-N-Ship service on www.usps.com makes it easy. You can even make arrangements for your carrier to pick it up at no extra charge while on the route the next day.

• DineroSeguro® is a great way to send Moms who live in Latin American countries a monetary gift for Mother's Day.

FOR IMMEDIATE RELEASE Contact: [Insert Your Name]
[Insert Date] [Insert Your Phone Number]

Sample Press Release
A Card and Gift for Mom Is Only a Click Away

Mother's Day, May 14, is the ideal time to take advantage of the Postal Service's quick, easy and convenient online services that save you a trip to the Post OfficeTM and the mall.

From the comfort of your personal computer, custom design your very own special greeting card. The entire greeting can be composed using the Postal Service's NetPost® CardStore/Gift Card combination at www.usps.com. A few clicks will upload a personal photo and let the user select or create the perfect sentiment. NetPost CardStore also offers images and designs to help make Mom's card extra special. A few more clicks can add a gift card from a variety of nationally recognized retailers. Payment can be made by credit or debit card. Within days, a beautiful hardcopy card and gift card will be delivered right to Mom's mailbox. For more information or to sign up as a Mailing Online customer, go to www.usps.com/netpost, or contact Customer Care at: 866-665-2787.

This year, the Postal ServiceTM has expanded delivery options for Mailing Online to include international addresses for Moms, grandmothers and anyone else living outside the United States. Just add a Country Field to the address lists before submitting the final mailpiece and complete address database.

Still wondering what gift to send? Check out The Postal Store® online at www.usps.com (click on Buy Stamps and Shop). It offers a variety of gifts to suit your Mom's individual taste and personality, including a wide selection of stuffed animals, framed stamp art, books, game DVDs, CDs, NASCAR jackets and a variety of tote bags. A book of stamps is always a practical and useful gift to send her way.

Already bought Mom a gift and just need to mail it? Click-N-Ship® service on www.usps.com makes it easy. All you need is a credit or debit card to pay for postage, print mailing labels and purchase insurance or Signature ConfirmationTM service. You can even make arrangements for your carrier to pick it up the next day at no extra charge through our Carrier PickupTM service. A Special Instructions option lets the carrier know the package will be on a side porch or other location, if the sender won't be there. No trip to the Post Office is necessary.

For Moms and grandmothers who live in Latin American countries, DineroSeguro® is a great way to send a monetary gift for Mother's Day.

Another option is Priority Mail®, with 2-3 day delivery. And new Priority Mail flat-rate boxes make shipping more convenient then ever. A flat rate of $8.10 does it all - no need to calculate rates, zones or weights. Beautifully decorated ReadyPost® boxes, padded envelopes and bubble wrap add to the charm of a package and save you time and money in wrapping gifts. They are available at most Post Offices.

For last minute shoppers, it's possible to mail gifts or cards from a Post Office as late as May 13 using Express Mail® service starting at $14.40 for a half pound shipment, and it will still arrive at Mom's on her big day. Express Mail service offers guaranteed overnight delivery to most locations. There's no extra charge for Sunday delivery.

Make shopping for Mother's Day quick, easy and convenient. Go online at www.usps.com.

# # #

PARA PUBLICACION INMEDIATA Contacto: [Inserte su Nombre]
[Inserte Fecha] [Inserte su Numero Telefonico]

Sample Press Release in Spanish
La postal y el regalo perfecto para Mamá al alcance de un `clic'

Los días señalados como el Día de las Madres, 14 de mayo, son ideales para aprovechar los servicios electrónicos que ofrece el Servicio Postal de los Estados Unidos. Son rápidos, fáciles y convenientes, porque le ahorran un viaje a la Oficina Postal y al centro comercial.

Desde su computadora personal, usted puede diseñar y personalizar su propia postal en nuestra página electrónica www.usps.com usando el servicio NetPost® CardStore. Allí puede insertar una foto personal y redactar su propio mensaje. NetPost CardStore también le ofrece imágenes y diseños a escoger para crear una postal especial. Con dos o tres `clics' adicionales le puede añadir un certificado de regalo de una variedad de conocidas tiendas participantes. Todo lo puede pagar con una tarjeta de crédito ó débito.

Este año, hemos expandidos las opciones de Mailing Online para incluir direcciones internacionales para las madres y abuelitas que viven fuera de los Estados Unidos. Ahora puede añadir un encasillado para el país en el listado de direcciones. Una bella postal con el certificado de regalo le llegará directamente al buzón de su mamá. Para más información ó para registrarse como cliente de Mailing Online, vaya a www.usps.com/netpost ó contacte a Customer Care: 866-665-2787.

¿Prefiere enviarle a su madre dinero en efectivo como regalo de las madres? Use nuestro servicio DineroSeguro®. Se trata de transferencias cablegráficas de dinero a los siguientes países participantes: Argentina, Colombia, Ecuador, El Salvador, Guatemala, Honduras, México, Nicaragua, Perú y la República Dominicana. Usted puede enviar hasta $2,000 a través de una ventanilla de correo por un módico cargo que varía de acuerdo a la cantidad que se envíe. Es económico, rápido y seguro. En quince minutos, el dinero estará disponible en el país de destino, a través de la red bancaria Bancomer. Este servicio tiene el aval del correo federal, los Inspectores Postales y la red bancaria de Bancomer.

También puede utilizar nuestros giros postales como regalo para el Día de las Madres. Nunca caducan y son canjeables en la mayoría de los países del mundo.

Otra sugerencia para un regalo a las madres que viven fuera de los Estados Unidos son las tarjetas de llamadas telefónicas (FIRST-CLASS PHONECARDS®). Así le estará enviando el regalo de escuchar su voz, a través del tiempo y la distancia. Pídalas en la Oficina Postal de su vecindad.

El Servicio Postal de los Estados Unidos tiene la solución que usted busca para el envío de sus regalos en el Día de las Madres. Visítenos en la red ó en cualquiera de nuestras Oficinas Postales.

# # #

FOR IMMEDIATE RELEASE Contact: [Insert Your Name]
[Insert Date] [Insert Your Phone Number]

Sample Press Release/Sure Money
Wire Money for Mother's Day

Does your Mom live in Mexico, Latin America or the Caribbean? The Postal ServiceTM offers you a quick and convenient way to send her money as a gift for Mother's Day.

It's easy to wire money with Sure Money® (DineroSeguro®). All you have to do is visit a participating Post OfficeTM to send your money. In just 15 minutes, it will be transferred to a participating branch in one of the following countries: Argentina, Colombia, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, and Peru.

There are convenient payout locations in these countries, and you can send as much as $2,000 per day. You'll get a receipt listing the confirmation number, exchange rate and fee for this service. It also lists the amount of local currency received. There are no additional charges when the money is picked up.

Surprise your Mom with a cash gift this year. Fees start at $10 for amounts up to $750, $15 for amounts up to $1500 and $20 for amounts up to $2000. For more information about this service call toll free: 888-368-4669. It will get there - you can trust the U.S. Postal Service®.

# # #

PARA PUBLICACION INMEDIATA Contacto: [Inserte su Nombre]
[Inserte Fecha] [Inserte su Numero Telefonico]

Sample Press Release/Spanish Sure Money
Envíe dinero para el Día de las Madres

Si su madre vive en México, América Latina ó el Caribe, el Servicio Postal de los Estados Unidos le ofrece una alternativa rápida y conveniente para enviarle dinero como regalo en su día. Es fácil hacer transferencias cablegráficas con el servicio de DineroSeguro® (Sure MoneyTM).

Todo lo que tiene que hacer para enviarle dinero es visitar una Oficina Postal participante. En sólamente 15 minutos, se logra la transferencia a un banco en los países señalados a continuación en orden alfabético: Argentina, Colombia, Ecuador, El Salvador, Guatemala, Honduras, la República Dominicana, México, Nicaragua y Perú.

En todos estos países hay sitios convenientemente localizados para recoger el dinero enviado. Usted puede enviar hasta $2,000 por día. Se le entregará un recibo con el número de confirmación, la tasa de cambio y el cargo por este servicio. También incluye la cantidad de moneda local recibida. No hay cargos adicionales cuando se recoge el dinero en el país de destino.

Este año sorprenda a su madrecita con un regalo en efectivo. Las tarifas empiezan en $10 para enviar hasta $750, $15 para enviar hasta $1500 y $20 para enviar hasta $2000. Para más información sobre este servicio y sus costos, puede llamar libre de cargos a: 888-368-4669. El dinero llegará a su destino - usted puede confiar en el Servicio Postal de los Estados Unidos.

# # #

FOR IMMEDIATE RELEASE Contact: [Insert Your Name]
[Insert Date] [Insert Your Phone Number]

Sample Press Release/NetPost Cardstore
Postmaster: A Card and Gift for Mom Is Only a Click Away

[Insert City, State] - "Sending Mother's Day cards and gifts has never been easier than it is with the Postal Service's popular Web site, www.usps.com," says [Insert City] Postmaster [Insert First and Last Name]. "Mother's Day is the ideal time to take advantage of the Postal Service's quick, easy and convenient online services that save you a trip to the Post OfficeTM."

"Two of our more popular services on our Web site are Click-N-Ship® service and NetPost® CardStore," adds the [Insert City] postmaster.

With usps.com®'s Click-N-Ship service, customers can create shipping labels and pay for postage. And with just a few more clicks, they can request that their letter carrier pick up their prepaid shipments with the next day's mail delivery - at no extra charge.

This year, the Postal ServiceTM has expanded delivery options for Mailing Online to include international addresses for Moms and grandmothers living outside the United States. Just add a Country Field to the address lists before submitting the final mailpiece and complete address database.

With usps.com's NetPost CardStore, users can even create, personalize and mail Mother's Day greeting cards from the convenience of their or office computer.

It only takes a few easy steps to use NetPost CardStore:

• Log on to the Postal Service's Web site, www.usps.com - open around the clock for customer convenience.

• Register with NetPost Services and go to NetPost CardStore.

• Create a card by selecting one of thousands of professionally designed, 5x7-inch cards, or scan in your own photography or artwork.

• Personalize cards online by adding a special message.

• Click to add a gift card from a wide choice of popular national retailers.

Then the Postal Service will print the cards, address the envelopes, include the gift card, add a stamp and mail and deliver them!

"Just go to www.usps.com to send your Mother's Day greeting card and gift card today," recommends [Insert Last Name].

# # #

FOR IMMEDIATE RELEASE Contact: [Insert Your Name]
[Insert Date] [Insert Your Phone Number]

Sample Press Release/Click-N-Ship
Postmaster Recommends Convenient Shipping Option:
Sending Mom's Gift Is Easy With Just a Click

[Insert City, State] - "Sending gifts for Mother's Day and other holidays has never been easier than it is with the Postal Service's Click-N-Ship® online shipping service," said [Insert City] Postmaster [Insert First and Last Name]. "With Click-N- Ship service, customers can send Mother's Day gifts without leaving their or office."

"It just takes a computer, a printer and an Internet connection to print labels with or without postage," said the [Insert City] postmaster. Online postage payment is made by using a credit card. "Click-N-Ship calculates rates, finds ZIP CodesTM, standardizes and saves addresses and provides a personal online shipping history - all in one convenient location," adds [Insert Last Name].

Click-N-Ship service can be used to send packages by Express Mail® or Priority Mail® service. And, better still, Delivery ConfirmationTM service is free with Priority Mail service when shipping online. Then save a trip to the Post OfficeTM by trying Carrier PickupTM. Prepare your Express Mail and Priority Mail packages with proper postage. You can pay for postage with your credit or debit card online through Click-N-Ship service at www.usps.com/clicknship. Notify your postal carrier if you have a package ready for pickup, or simply enter your address at www.usps.com/pickup. Your postal carrier will pick up the package on the next postal delivery day while on his or her regular stop at your location. International packages can also be sent using Global Express Mail®, Global Express Guaranteed® and Global service.

This year, the Postal ServiceTM has expanded delivery options for Mailing Online to include international addresses for Moms and grandmothers living outside the United States. Just add a Country Field to the address lists before submitting the final mailpiece and complete address database.

"Just go to www.usps.com/clicknship to send your Mother's Day gift today," said [Insert Last Name].

# # #

FOR IMMEDIATE RELEASE Contact: [Insert Your Name]
[Insert Date] [Insert Your Phone Number]

Sample Press Release/usps.com
Postmaster Recommends usps.com for
Mother's Day Greeting Card and Gift-Giving Solutions

[Insert City, State] - "Sending Mother's Day cards and gifts has never been easier than it is with the Postal Service'sTM popular Web site, usps.com®," said [Insert City] Postmaster [Insert First and Last Name]. "We recognize that our customers have busy lives," said [Insert Last Name]. "So, we created a secure Web site that puts a suite of quick, easy and convenient online services at their fingertips - when and where customers need them."

"Two of our more popular services on our Web site are Click-N-Ship® service and NetPost® CardStore," added the [Insert City] postmaster.

With usps.com's Click-N-Ship service, customers can create shipping labels and pay for postage. And with just a few more clicks, they can request that their letter carrier pick up their prepaid shipments with the next day's mail delivery - at no extra charge.

With usps.com's NetPost CardStore, users can even create, personalize and mail Mother's Day greeting cards from the convenience of their or office computers.

"Just go to www.usps.com to send your Mother's Day NetPost greeting card and gift card today," said [Insert Last Name].

# # #

Mother's Day NetPost CardStore Service Talk

Mother's Day is Sunday May 14th. Now is the time to remind your customers, friends, and families that NetPost CardStore on usps.com offers them an ideal way to design their own card and send a gift card to their mom right from their computer.

NetPost Cardstore offers printed cards that feature a customized image or an image from our extensive gallery of images. Messages in the card also can be fully personalized.

Cards can be ordered online anytime and they will be mailed the next business day (Monday to Friday). You can also schedule cards to be printed and mailed on any day that you specify; or printed, prepared, and shipped back to the customer using Priority Mail or Express Mail service.

Customers also can choose retail gift cards to enclose with their greeting cards from a range of restaurants, improvement and decorating stores, food and drug retailers, Barnes & Noble, The Sharper Image, and others.

What makes the gift card feature unique, though, is the ability to mail the gift card with a personalized greeting card - and add a favorite stamp.

This year, the Postal Service has expanded delivery options for Mailing Online to include international addresses for Moms and grandmothers living outside the United States. Just add a Country Field to the address lists before submitting the final mailpiece and complete address database.

Just go to NetPost Cardstore at www.usps.com/cardstore.

Mother's Day Automated Postal Center Service Talk

Mother's Day is traditionally a time for sending loving greetings and gifts, and we typically see an increase in customer traffic in our lobbies. So don't forget to direct customers to the Automated Postal Center® (APC®) self-service kiosk (post list of APC offices on employee bulletin boards).

APCs do just about everything you can do at the counter. They dispense the same dollar-bill-sized sheet of First- Class Mail® stamps available through ATMs. In addition to having a built-in electronic scale, APCs let customers calculate and obtain postage strips in any amount for mailing Express Mail, Priority Mail, First-Class Mail, and Parcel Post® items. They also provide extensive mailing information along with ZIP CodeTM lookup. Customers can use APCs to mail packages weighing up to 70 pounds and can buy insurance (up to $500) from the APC.

However, there are a few things you must still do at the retail counter: register mail and obtain international mail rates, mailing information, money orders, and passports.

Sending Mother's Day greetings and gifts has never been easier. Our APC can help speed up transaction times, improve customer satisfaction, and increase access to postal products and services. Tell your customers, family, and friends about our APCs - especially those that are open 24/7.

Mother's Day usps.com Service Talk

Mother's Day is Sunday May 14th. Now is the time to remind your customers, friends, and families that usps.com offers them an ideal way to purchase and send gifts to their mom right from their computer.

The Postal Store at usps.com offers gift items for sale - from wall art to books. Check out the online Postal Store at www.usps.com (click on Buy Stamps and Shop). It offers a variety of gifts including a wide selection of stuffed animals, framed stamp art, books, game DVDs, CDs, NASCAR jackets, and a variety of tote bags.

What do you buy for the practical mom or the mom who has everything? A supply of postage stamps always makes a useful gift. The new Love: True Blue stamps are sure to brighten Mom's special day. There are also many other stamp designs to choose from. Save Mom a trip to the Post Office!

Already bought Mom a gift and just need to mail it? That can be done without leaving the comfort of your . With a credit or debit card and Click-N-Ship on the usps.com Web site, it's easy to pay for and print postage, print mailing labels, purchase insurance, and purchase optional Signature ConfirmationTM service. With a few additional clicks, arrangements can be made for Carrier Pickup service, and your letter carrier will pick up the package from your or office while on the route the next day at no additional charge. Won't be ? A Special Instructions option will let the letter carrier know the package will be at the side porch or other location. No trip to the Post Office is necessary.

For the last minute shopper, it's possible to mail gifts or cards from a Post Office as late as May 13 using Express Mail service, and they will still arrive at Mom's on her big day. Express Mail service offers overnight delivery to most locations. There's no extra charge for Sunday delivery. Those who can't grace Mom with their presence on Mother's Day can grace her with their gift by having it arrive on that special Sunday.

Another option is Priority Mail service, with 2-3 day delivery. And new Priority Mail flat-rate boxes make shipping more convenient then ever. A flat rate of $8.10 does it all - no need to calculate rates, zones, or weights.

Remember to tell your customers, family and friends - "A Card and Gift for Mom Is Only a Click Away."

—Community Relations,
Public Affairs and Communications, 4-27-06