What’s in Store
August
Retail Employee Bulletin
A Scientific Approach to Retailing
8/1/06 – 8/31/06
The Makeover Continues!
Updated Retail Standardization materials are here and available. These materials feature the latest Team Makeover information and resources to ensure your location provides customers with a consistent and professional
retail experience.
The package includes a reference guide — a new,
quick, easy-to-use resource that contains valuable information on many key points in the Retail Standardization process. Other important tools for you and your employees include the following updated materials: messaging, merchandising, and maintenance resources; checklist; glossary;
and a Team Makeover Presentation on a CD that you can print and then file into the binder. Updated binder tabs are also provided. Make sure to replace outdated Retail Standardization materials with
this updated kit.
Each Post OfficeTM that ordered and received a copy of the original Team Makeover Kit over the past year from the Retail Merchandise and Point-of-Purchase Center (RMPC) will automatically receive one set of the new materials. Additional Team Makeover Kits are also available to order from RMPC. Call
1-800-711-0428 (between 6 A.M. and 6 P.M. CT) and follow the message prompts to In-Store POP Signage, then Continuity POP, then access Touch-Tone Order Entry (TTOE) and enter
PSN 7530-08-000-1984.
Finally, congratulations are in order, as it’s been an amazing first year since Postal Team Makeover launched last August. Nearly 25,000 offices have registered for Team Makeover and over 7,000 offices have submitted their Step Three: Completion Checklist online. We wish you and your employees continued success as you wrap up Fiscal Year 06 and head into the new year!
A Phenomenal First Year For Premium Forwarding Service (PFS)!
August 7, 2005, marked the official launch of PFS. In less than one year, 86,036 customers used this convenient service, resulting in more than $6,312,234 in revenue.* Continue
to recommend this service to customers looking for mail forwarding options.
*Enterprise Data Warehouse; August 7, 2005 – July 22, 2006
Passport-Photo Book Promotion!
Postal Service™ is teaming up with Shutterflysm (an online service for sharing and printing photos) for an exciting promotion! Here’s how it works: from September 1, 2006, through October 31, 2006, all Postal customers who pay the
passport application fee will receive a Shutterfly coupon. The coupon is redeemable online and allows customers to create one FREE 20-page, personalized photo book — a nice way to savor
their travel snapshots! Note: Customers do pay shipping charges, starting at $6.99, which are
applied at the time of the order.
Customers can redeem this great offer (a $29.99 value) until March 31, 2007, by registering at
www.shutterfly.com and entering in the coupon’s unique promo code. From there, they can download their travel adventure photos into a user-friendly format that can be customized right
from their desktop. Shutterfly then turns the digital photos into a one-of-a-kind memory book
that will ship directly to them.
The Shutterfly promotion is a great way to increase revenue and awareness of the U.S. Postal Service® Passport application service. Participating Post Offices will receive a POP Kit that includes a menuboard, countermats, and uniquely coded coupons. Use these as tools to start spreading the word. Give customers another reason to smile this summer.
Save the Date!
The end of the fiscal year is coming! There are only eight weeks left for the 7,500 POS offices that were targeted by the districts to complete their Step Two: Assessment and submit their Step Three: Completion Checklist online.
Stamps on Sale Nationwide in August
American Clock (rate 10¢): August 4
American Motorcycles (rate 39¢): August 7
Indian® Motorcycle International, LLC.
American Treasures:
Gee’s Bend Quilts (rate 39¢): August 24
For additional tips, refer to the “Retail Employee Calendar” hanging in the Employee Zone of your Post OfficeTM.
For additional information, visit http://blue.usps.gov/marketing/retail to access the Retail Marketing Intranet site.
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