DIALOGUE DIRECT MAIL CAMPAIGN

October Cathy and Dilbert Postcard

The Dialogue Direct Mail Campaign resumes in October with more important messages and laughs. Residential customers will receive a Cathy postcard letting them know there's more to the Post Office™ than mailing letters or packages. They are reminded that everyday conveniences such as passport application and photo processing services (at select locations), shipping supplies, and money orders also are available.

Business customers will receive a Dilbert postcard letting them know that we'll make the trip to the Post Office so they don't have to. With free package pickup, the Post Office comes to them.

Postcards will arrive at Post Offices starting September 28, 2006, and should be delivered the week of October 2, 2006. Beginning with this mailing, the postcards will be printed on a thicker paper stock and will be slightly larger in size, which should help correct processing problems experienced in previous mailings.

— Advertising and Promotion,
Chief Marketing Officer, 9-28-06