Forever Stamp unveiled

Unveiling the Forever Stamp at the National Postal Forum are, from left, Postmaster General Jack Potter, USPS Board of Governors Chairman James C. Miller III, Postal Regulatory Commission (PRC) member Ruth Goldway and PRC Chairman Dan Blair.You’ve heard about it. You’ve read about it. Now see it for the first time. It’s the Postal Service’s newest consumer initiative — the Forever Stamp, unveiled recently at the National Postal Forum in Washington, DC.

Featuring the Liberty Bell image and the word “forever,” the Forever Stamp will go on sale nationwide April 12 at the 41-cent First-Class Mail, 1-ounce letter price, available at retail counters in booklets of 20 for $8.20 as well as online at, by mail, or by phone at 800-STAMP 24 (800-782-6724). This will increase convenience for consumers by avoiding the “last minute rush” to purchase stamps when new prices are implemented.

Beginning May 14, the Forever Stamp will also be avail­able in sheetlets of 18 for $7.38 at Automated Postal Cen­ters (APCs) and at select automated teller machines (ATMs).

Research has shown that customers prefer the Forever Stamp for the convenience it offers by easing the transition for mailing letters when prices change. It will reduce the need to buy 1- and 2-cent stamps.

The Forever Stamp will be valid for mailing any future 1–ounce single-piece First-Class Mail letter, no matter what the price may be at the time of mailing — without the addi­tion of extra postage.

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