Marketing and the Corporate Library have partnered to provide all Postal Service™ employees with a new online marketing information resource — the Marketing Intelligence Library (MIL). Available on the corporate Web site at http://eagnmnsxeb5/portal/site/marketintel, the MIL (which replaces the former resource called MarketTracks) offers a wide array of news articles, research papers, case studies, and market research.
The MIL is not just for Marketing employees — all of the library content is specifically selected for its relevance to the entire Postal Service. It’s a dynamic resource tool that is updated every business day so it can be useful for any Postal Service employee in any job function.
The efficient design of the MIL home page makes it easy to quickly review and access all of the available sections of the library on one screen. The three primary content sections of the MIL are Research, Case Studies, and News:
Hyperlinks with cursor-enabled pop-up windows show brief descriptions of each item to help make your searches as quick and accurate as possible. Advanced search features include keyword and full-text search capabilities that will find the information that you need. You can even customize your search results by choosing from several menus of specific search filters. And even more enhancements are in the works.
No registration or login is required for access. To receive a weekly newsletter with links to the latest updates, send a blank e-mail with “MIL sign up” in the subject line to MarketIntel@usps.gov.
Visit the MIL today! And visit it again tomorrow, because it will be updated with more relevant information.
— Marketing Strategy and Support,
Marketing, 12-6-07
