Commercially Available Consumer Products

Brand licensing has become a powerful tool in the com­mercial marketplace. Last year it generated more than $71 billion in retail sales in the United States and Canada.

Licensed consumer products are unique for the Postal Service™ as they are physical objects. Consumers are now able to see and experience the USPS® brand in different aisles of a store or in new stores that were previ­ously beyond our brand’s reach. As a result, increased awareness often occurs in places where the core business has not penetrated in the past, further increasing the value of that awareness. While these brand impressions are hard to quantify, they are recognized in the industry as signifi­cant and valuable.

As licensed consumer products typically bear the brand’s trademarks in ways that are visible when they are being used, they turn consumers into active advocates for the brand. This form of marketing is especially powerful and effective because it carries the implied endorsement of the purchaser of the licensed product, bringing a higher degree of relevance as the product is viewed by the secondary audience. Licensed products that credibly carry the core attributes of a brand into a new category help build stronger brand associations in the mind of consumers. When chosen strategically, licensed products can also be a vehicle for encouraging new customers to purchase core products and services.

It is with this knowledge that the Postal Service Licens­ing office created a strategic focus designed to optimize the commercial retail landscape for both brand penetration and revenue opportunity. While there are many merchan­dise categories that support this strategy, we determined that building out fashion accessories and apparel, toys/games and publishing, and core products (which include mail-and-ship, addressing, stationery, and philatelic prod­ucts) would best serve the goals and objectives of the pro­gram.

For the first time in this program’s history, we are begin­ning to see a permanent footprint in the commercial marketplace. The merchandise described in this article represents the official launch of a sustainable commercial consumer products program. While we have been working on the development of this product portfolio for more than a year, time-to-market for products — which includes product development, manufacturing, sales, and distribution — requires significant lead time.

Currently, the USPS licensing program is in its infancy. We anticipate that in the next 2 years product availability in the marketplace will significantly increase as our products are sold into new channels. For additional questions about the Licensing Program, contact 202-268-8591.

This article lists a snapshot of products either in devel­opment, in-market, or in-store.

Fashion Accessories and Apparel

Handbag with stamp images.Ez-duz-it by elliott Hand­bags, bags, and totes.

Eco-friendly, handmade hand­bags available at boutiques and specialty stores across the United States and Canada, including Museum of Art stores (Dallas, Little Rock), Hilton Resort stores, Dis and Dat (Sausalita, California), Taunt (Biloxi, Mississippi), and online at

Shoe with interchangeable sole.Onesole Women’s shoes.

The original inter­changeable sole. USPS designs are available at bou­tiques and specialty shoe stores across the United States and online at

T-shirt with USPS logo and design.Junk Food Clothing.

T-shirts, fleece, loungewear, and infant one­sies. Junk Food has sold USPS vintage design t-shirts into market at select Bloomingdale’s, Carson Pirie Scott, Lisa Kline, M. Fredric, and Saks Fifth Avenue stores.

Tote bags.Comeco, Inc. Bags.

Tote bags, shoulder bags, carry-on bags, handbags, backpacks, traveling bags, and cases. Established channels are boutiques and specialty clothing, gift, and casino stores.

Arjang & Co, Inc. Fine jewelry and watches.

The program is scheduled to launch June 2008 with USPS-licensed product available online and at specialty retail locations.

Purse.Je’ Marie PurseHook Purse, handbag, and diaper bag accessories.

The recently executed contract between the Postal Service and provides the necessity for your accessory — never put your handbag on the floor again! The Je’ Marie PurseHook protects purses from germs/theft while remaining in reach — it is a handy accessory that latches on to any bar/table top and can hold up to 35 pounds. Current retail channels for include more than 500 specialty stores and boutiques nationwide. USPS purse hooks will be available online at in the near future and at retail locations across the United States.

Package of pantyhose.Celeste Stein Designs, Inc. Hosiery.

The hosiery line includes trouser and ankle socks, thigh highs, tights, leggings, and pantyhose. Celeste Stein Designs hosiery line is being sold worldwide at boutiques and specialty and department stores. The company recently launched the USPS line at the international accessories show in Paris, France, in January 2008. Established channels for Celeste Stein Designs products include, Macy’s, TJ Maxx, and Marshalls. USPS products can be found at both the San Francisco and Los Angeles Sox Market, Elegance at New York City’s Penn Station, Camille’s (Pasadena, Cal­ifornia.), Details (Providence, Rhode Island), Bada Bing (Colorado Springs, Colorado), Street Fair (Ashville, North Carolina), and many more places.

Wedge shoes.Gotta Flurt Footwear Shoes.

Recently executed contract for all types of shoes, canvas, boots, and dress shoes. USPS-licensed prod­uct will be available for Spring 2009 at commercial retail stores,

Laceup tennis shoes.www.amaz, and



Trau & Loevner Clothing.

Men’s, young men’s, and boys’ fleece, jersey, basic, and fashion tees and hoodies. Established channels for the licensee include Kohl’s, JCPenney, Sears, Wal–Mart, Kmart, Target, BouTou, and Fred Meyer.

5th & Ocean Clothing Sports apparel.

Recently executed contract for sports apparel includes tops, fashion styles, tanks, bottoms, jackets, and hood­ies. Established channels for 5th and Ocean Clothing include Sports Authority, Finish Line, Modell’s, Olympia Sports, Kohl’s, Sears, JCPenney, Journeys, Gadzooks, Wal-Mart, Target, and Kmart.

Wish Licensing Clothing.

Recently executed contract for girl’s junior and young contemporary loungewear/intimate apparel, sleepwear, and t-shirts. Established channels for Wish Licensing include Pac Sun, Urban Outfitters, Hot Topic, Nord­strom, Macy’s, Bloomingdale’s, Kohl’s, Sears, JCPen­ney, Wal-Mart, Target, and Kmart.

Sophisticated Style Sunglasses and eco-friendly tote bags.

This is a recently executed contract. Established chan­nels for the licensee include catalog companies, boutiques, hotels, hospitals, and casino stores. The USPS-licensed sunglass product line will launch Spring 2009.

Toys/Games and Publishing

Child's Postal costume.California Costumes Children’s costumes.

California Costumes products are in-store and available online in catalog and at nov­elty and costume chains across the United States. The costumes sold out in 2007. (Product shown, sizes 2–4.)

Die-cast truck.Jada Toys Die-cast cars and trucks.

Jada Toys, LLVs, and trucks are in-store at Wal-Mart, Kmart, Toys-R-Us, KayBee Toys, and independent hobby and specialty toy stores and also online at

Package of balloons.Pioneer Balloon Latex and microfoil balloons.

Pioneer Balloon has products available in-store at independent florists and specialty gift stores across the United States.


Postal sticker book and stickers.Postal Products Unlimited Stickers, sticker books, wall décor, and postcard puzzles.

USPS-licensed products are available through direct mail and specialty, gift, and toy stores and online at www.

Boxed puzzle.White Mountain Puzzle Puzzles.

White Mountain Puzzles are in-store at Wal-Mart, Go! Games, and independent hobby and specialty toys stores across the United States and online at

Wooden car.Whittle Toy Company Wooden toy trains and wooden vehicles.

Whittle Toy Company LLVs and trains are in-store at FAO Schwarz, select HobbyTown USA locations, and independent hobby and specialty toys stores across the United States and online at

Boxed puzzle.Puppy Bunny Pink Puzzles and plush products.

Puppy Bunny Pink USPS-licensed puzzles are available at (Barnes and Noble).

Katy Consultants, Inc. Custom property trading games.

The Postal Service has recently executed a contract with Katy Consultants, U.S. Postal Service (USPS) Inc., and is in the process of finalizing product artwork for games. Established channels for Katy Consultants include specialty toy and gift stores.

Packages of collectable stamps by theme.Schylling Associates, Inc. Toys and games.

Schylling Associates, Inc., has developed a line of USPS-branded vintage toys that will be available in May 2008 online at

Core Products

Mailing envelope.LePage’s Mail-and-ship products.

LePage’s has more than 100 products available in-store at Food Lion, Harris Teeter, Rite Aid, Family Dollar, United Stationers, Big Lots, Staples, Corpo­rate Express, Office Depot, and Costco. In 2007, USPS-branded mailing and shipping supplies were sold at more than 30,000 locations across the United States.

Sample greeting cards.Lawson-Falle, Inc. (Trademark: Life Publishing) Greeting cards and stationery.

Life Publishing channels include American Booksellers Association (ABA), Christian Booksellers Association (CBA), Michaels, and Hobby Lobby. Coming Spring 2008, a Town Square Post Office Greeting Card Collection will be available in retail. The product consists of 24 all-occasion hand-made quality cards with USPS stamp images in a decorative and reusable organizer box for desktop display.

Press stamp.U.S. Stamp & Sign Mail preparation and address markers.

U.S. Stamp & Sign has address number decals in-store and is selling hand stampers and custom embossers into market. Products are available at Office Max.

Ink cartridge.Clover Technologies Group Remanu­factured inkjet and laser toner and postage meter cartridges and supplies.

Clover Technologies Group has submitted final product samples to sell into market. Products will be available in warehouse, clubs, and office stores beginning Spring 2008.

Solar powered address markers.INTP Incorporated Solar-powered address markers.

INTP Incorporated has submitted final product samples to sell into market. Established chan­nels for INTP include Bed Bath & Beyond and Home Depot.








Measurement Limited Scales.

Measurement Limited has submitted final products to sell into market. Products will be available in warehouse, clubs, and office stores beginning Spring 2008.

Sample ingots.Hallmark Group Ltd. Gold ingots.

Hallmark Group sells four separate ingot collections through direct mail. The col­lections consist of American Presidents, Greetings from America, Lunar New Year, and United We Stand. Visit for more information.

Collectible stamp cachets.MBI, Inc. Stamp cachets and collect­ible die-cast.

MBI sells stamp col­lector panels, gold foil stamp cachets, and die-cast mail trucks through direct mail.

Miscellaneous Products

Bolt of fabric.Cranston Consumer Products Bolts of fabric and fleece.

Cranston Consumer Products has items available in-store at select Wal-Mart stores, Jo–Ann Fabrics, and indepen­dent hobby/fabric stores.



Direct Checks Personal bank checks and check books.

Direct Checks sells products in bank check catalogs.

Good Fortunes Hand-dipped gourmet cookies for all occasions.

Good Fortunes has products available in-store at Saks Fifth Avenue and online at

Pro Pacific Corporation Mint tins.

Pro Pacific products are available in-store at select Jo–Ann Fabrics, Michaels, and independent bridal and gift stores.

Package of dog biscuits.Taxi’s Dog Bakery Dog biscuits and edible treats.

Taxi’s Dog Bakery is sell­ing into spe­cialty, online, and mass channels. Established channels include independent pet stores and boutiques and online at

Pet carrier.Dog Style Pet carriers, leashes, and beds.

The Dog Style contract will provide USPS-licensed pet carriers and leashes. Products will be available for retail later this year at online and specialty channels.