The Postal Service eagle is coming to life in full-action animation to tell young children to be safe and stay away from postal delivery vehicles.
The eagle, Franklin, and his sidekick bird friend, Benny, are featured in a public service announcement being sent to more than 500 television stations nationwide to help prevent potential injuries when children get too close to delivery vehicles.
“Our drivers watch out for children,” Employee Resource Management VP Deborah Giannoni-Jackson said. “But we hope this new campaign will raise awareness that children should never approach our vehicles that are making deliveries. This message is especially timely during the summer months when children are more likely to be playing outside.”
The 30-second spot features fast-paced humorous action to help children and parents understand how important it is to always “stay away from the truck.” It’s part of a broader child awareness safety campaign from USPS, the National Association of Letter Carriers and the National Rural Letter Carriers’ Association.
The safety campaign targets pre-kindergarten through second-grade kids and also includes a longer animated video and other materials educators can use in schools. Additional information on the school materials will be available in August.
