Stamp Announcement 08-45: Alzheimer’s

Alzheimer's 42-cent stamp

On October 17, 2008, in Morgantown, West Virginia, the Postal Service™ will issue a 42-cent Alzheimer’s com­memorative stamp in one design, a pressure-sensitive adhesive (PSA) pane of 20 (Item 463400). Designed by Ethel Kessler of Bethesda, Maryland, the stamp goes on sale nationwide October 17, 2008.

Art Director Ethel Kessler worked with illustrator Matt Mahurin to draw attention to the importance of the care­giver for those who have Alzheimer’s disease. “For the per­son with Alzheimer’s,” Kessler says, “that interaction with the caregiver means everything.” Three words — care, support, research — appear in the selvage in the upper right corner of the stamp sheet.

How to Order the First Day of Issue Postmark

Customers have 60 days to obtain the first day of issue postmark by mail. They may purchase new stamps at their local Post Office™, at The Postal Store® Web site at www.usps.com/shop, or by calling 800-STAMP-24. They should affix the stamps to envelopes of their choice, address the envelopes (to themselves or others), and place them in a larger envelope addressed to:

Alzheimer’s Stamp
300 Postal Plaza
Morgantown WV 26508-9998

After applying the first day of issue postmark, the Postal Service will return the envelopes through the mail. There is no charge for the postmark. All orders must be postmarked by December 18, 2008.

How to Order First Day Covers

Stamp Fulfillment Services also offers first day covers for new stamp issues and Postal Service stationery items postmarked with the official first day of issue cancellation. Each item has an individual catalog number and is offered in the quarterly USA Philatelic catalog. Customers may request a free catalog by calling 800-STAMP-24 or writing to:

Information Fulfillment
Dept. 6270
U.S. Postal Service
PO Box 219014
Kansas City, MO 64121-9014

Philatelic Products

There are three philatelic products available for this stamp issue:

Items with an asterisk (*) will use the 128 barcode from Stamp Fulfillment Services. All other philatelic products will continue to use barcode series A, with the exception of the Yearbook and the Guide Book.

Distribution: Item 463400, 42-cent Alzheimer’s Awareness, PSA Pane of 20 Stamps

Stamp distribution offices (SDOs) will receive approxi­mately 55 to 60 percent of their full standard automatic dis­tribution quantity for a PSA sheet stamp. Distributions are rounded up to the nearest master carton size (40,000 stamps).

 

Issue:

Alzheimer’s

Item Number:

463400

Denomination &
Type of Issue:


42-cent Commemorative

Format:

Pane of 20 (1 design)

Series:

N/A

Issue Date & City:

October 17, 2008,
Morgantown, WV 26508

Designer

Ethel Kessler, Bethesda, MD

Art Director:

Ethel Kessler, Bethesda, MD

Typographer:

Ethel Kessler, Bethesda, MD

Artist:

Matt Mahurin

Engraver:

WRE ColorTech

Modeler:

Avery Dennison, SPD

Manufacturing Process:

Gravure

Printer:

Avery Dennison (AVR)

Printed at:

AVR, Clinton, SC

Press Type:

Dia Nippon Kiko (DNK)

Stamps per Pane:

20

Print Quantity:

65 million stamps

Paper Type:

Prephosphored, Type II

Adhesive Type:

Pressure-sensitive

Processed at:

AVR, Clinton, SC

Colors:

Cyan, Magenta, Yellow, Black,
PMS 5807 (Lt. Yellow),
PMS 5773 (Green)

Stamp Orientation:

Horizontal and Vertical

Image Area (w x h):

1.085 x 1.085 in./27.56 x 27.56 mm

Overall Size (w x h):

1.225 x 1.225 in./31.12 x 31.12 mm

Full Pane Size (w x h):

6.00 x 7.75 in./152.4 x 196.85 mm

Plate Size:

240 stamps per revolution

Plate Numbers:

“V” followed by six (6) single digits

Marginal Markings:

 

Front:

© 2007 USPS • Header, “ALZHEIMER’S” • “Care. Support. Research.” • Price, “.42 x 20=$8.40” • Plate position diagram • Plate numbers in two corners of pane

Back:

Barcode “463400” in four corners of pane • Verso text • USPS logo

Initial Supply to Post Offices

SDOs will make a subsequent automatic distribution to Post Offices of 50 percent their full standard automatic dis­tribution quantity using PS Form 17, Stamp Requisition/Stamp Return. SDOs must not distribute stamps to Post Offices before October 10, 2008.

Additional Supply

Post Offices requiring additional stamps must requisi­tion Item 463400 from their designated SDO using PS Form 17. SDOs requiring additional stamps must order them from the appropriate accountable paper depository (APD) using PS Form 17.

For fulfilling supplemental orders from SDOs, the New York, Memphis, Chicago, and San Francisco APDs will each receive 4,000,000 additional stamps.

Sales Policy

All Post Offices must acquire and maintain a supply of each new commemorative stamp as long as customer demand exists, until inventory is depleted, or until the stamp is officially withdrawn from sale. If supplies run low, Post Offices must reorder additional quantities using their normal ordering procedures.