Business Connect “Monumental Opportunity” Postmaster Kit: Quarter 2, FY 2009

The Quarter 2 Business Connect™ Contest for FY 2009 runs from January 1, 2009, to March 31, 2009, and is focused on Direct Mail. The objective is to conduct five Business Connect activities. At least two, and as many as five, of the activities must demonstrate how small busi­nesses can use Direct Mail to build their business. Please use the current Business Connect postmaster materials to assist you with the Business Connect Quarter 2 contest. A kit will be sent to postmasters in mid-December that will contain materials to assist in conducting customer activi­ties discussing Direct Mail.

The Business Connect Postmaster Kit includes the fol­lowing materials:

• Letter to Postmasters and Station and Branch Managers. This letter describes the promotional materials and how to use them.
• Contest Guide. This guide describes the Quarter 2 contest and provides tips on demonstrating how small businesses can use Direct Mail to meet cus­tomers’ needs (see page 49).
• Press Release. Send this to local media to promote the event and encourage attendance.
• How Direct Mail Builds Business DVD. Use this DVD and script to lead your presentation during your customer meetings.
• How to Build Your Business Using Mail: A Step-by-Step Guide. Leave one of these booklets with your customers following your presentation. You can order more booklets by clicking Order Supplies on the Business Connect Data Center (see page 49).
• Resource Guide. The guide lists sources for ideas, tips, and information to help create effective Direct Mail. Make photocopies of this guide as a handout for your customers (see pages 50–51).
• Thank You Card. Send this card to your Direct Mail customers to thank them for their time (see page 48).

For more information, see the article titled “‘Monumental Opportunity’” Business Connect Contest — Quarter 2,” starting on page 48 in this issue of the Postal Bulletin.

— Customer Development,
Business Customer Relations, 12-18-08