New management instruction (MI) AS-300-2009-2, Advertising Policy and Guidelines, is effective immediately. This MI:
n Supersedes “Field Advertising Guidelines and Policy,” Postal Bulletin 22156 (6-9-05, page 79).
n Defines “authorized advertising materials.”
n Sets forth Postal Service™ policy for postmasters and managers who wish to advertise or provide information to Postal Service customers via postcards, letters, flyers, signs, and mass media elements.
n Provides information about messaging and other advertising materials available, including MessageMaker4.
MI AS-300-2009-2 is available on the Postal Service PolicyNet website:
n Go to http://blue.usps.gov.
n Under “Essential Links” in the left-hand column, click PolicyNet.
n Then click MIs.
The direct URL for the Postal Service PolicyNet website is http://blue.usps.gov/cpim.
— Media Planning and Advertising,
Mailing and Shipping Services, 5-21-09
