A nationwide advertising campaign is now underway to highlight the benefits of using Priority Mail® Flat-Rate Boxes.
The campaign is composed of the following three elements:
n Television exposure: Campaign managers say this is critical to success. From ABC to ESPN, the USPS® campaign spans news, sports, and entertainment programming and includes sponsorships of sporting events and other shows.
n Print advertising: Ads appear in popular newspapers, magazines, and trade publications chosen for their readership and their relevance to the USPS target audience.
n Direct mail and online advertisements: This reinforces the Postal Service™ message and makes sure that as wide an audience as possible views and remembers it.
Priority Mail Flat-Rate Boxes are a “simpler way to ship”, and this campaign continues to promote this message.
— Media Planning and Advertising,Mailing and Shipping Services, 6-18-09
