The Business Connect™ Quarterly Contest for Quarter 3, Fiscal Year (FY) 2010, runs from April 1, 2010, to June 30, 2010, and is focused on Priority Mail® Flat Rate Boxes and Envelopes. The objective is to conduct a minimum of five Business Connect activities — all of which must promote using Priority Mail® service, focusing on flat-rate boxes and envelopes.
The Business Connect Postmaster Kit includes the following materials:
n Letter to Postmasters and Station and Branch Managers (see Exhibit A, page 43). This letter describes the promotional materials and how to use them.
n Contest Guide (see Exhibit B, page 44). Refer to this guide for contest guidelines, presentation tips, and key messages.
n Leave-Behinds (see Exhibit C, page 46 ). Use these flat-rate shipping folders and past materials — such as the flat-rate tip sheet — as meeting openers and leave-behinds.
n Letter/Rural Carrier Tear Pads (see Exhibit D, page 48). Distribute the new tear pads to letter/rural carriers so they can share them with business customers.
Note: If needed, you can order more leave-behinds and tear pads from the Business Connect Data Center Order Site at http://blue.usps.gov/marketing/businessconnect/welcome.htm; in the right side box, click Go to Business Connect Data Center/Reports. You may also order past materials (such as tear pads) from inventory to support your efforts.
Kits should be received in offices by the second week of April. This kit is available for downloading from the Business Connect Resource Center at http://blue.usps.gov/marketing/businessconnect/welcome.htm.
See also the article “Business Connect Quarterly Contest — Quarter 3, Fiscal Year 2010” on page 4 of this issue.
— Sales Operations and Planning,
Sales, 4-8-10
Exhibit A, Letter to Postmasters, and Station and Branch Managers
Exhibit B, Contest Guide
Exhibit C, Leave-Behinds
Exhibit D, Letter/Rural Carrier Tear Pads
