© 2009 USPS
On May 17, 2010, in New York City, New York, the Postal Service™ will issue a 64-cent, Monarch (Butterfly) definitive stamp in one design in a pressure-sensitive adhesive (PSA) pane of 20 stamps (Item 114600). The stamp, designed by Derry Noyes, Washington, DC, goes on sale nationwide May 17, 2010.
The Monarch (Butterfly) stamp design is being issued by the U.S. Postal Service® for use on nonmachinable greeting card envelopes. Many cards that require the additional postage will carry an outline of a generic butterfly on their envelope to suggest to customers that they may want to purchase the new butterfly stamp.
Issue:
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Monarch (Butterfly)
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Item Number:
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114600
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Denomination & Type of Issue:
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64-cent Definitive
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Format:
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Pane of 20 (1 design)
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Series:
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Butterfly
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Issue Date & City:
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May 17, 2010, New York City, NY 10199
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Designer:
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Derry Noyes, Washington, DC
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Art Director:
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Derry Noyes, Washington, DC
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Typographer:
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Derry Noyes, Washington, DC
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Artist:
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Tom Engeman, Bethany Beach, DE
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Engraver:
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Trident
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Modeler:
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Avery Dennison, SPD
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Manufacturing Process:
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Gravure
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Printer:
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Avery Dennison (AVR)
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Printed at:
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Clinton, SC
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Press Type:
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Dia Nippon Kiko (DNK)
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Stamps per Pane:
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20
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Print Quantity:
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20 million stamps
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Paper Type:
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Nonphosphored, Type III
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Adhesive Type:
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Pressure-sensitive
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Processed at:
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AVR, Clinton, SC
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Colors:
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Cyan, Magenta, Yellow, Black, PMS Cool Gray 8, PMS 1788 (Orange)
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Stamp Orientation:
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Horizontal
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Image Area (w x h):
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1.121 x 1.085 in./28.47 x 27.56 mm
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Overall Size (w x h):
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1.225 x 1.225 in./31.12 x 31.12 mm
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Full Pane Size (w x h):
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7.125 x 5.75 in./180.98 x 146.05 mm
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Plate Size:
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200 stamps per revolution
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Plate Numbers:
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“V” followed by six (6) single digits
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Marginal Markings
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Front:
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Header: ” MONARCH” • “FIRST-CLASS SURCHARGE RATE” at bottom of pane • Plate numbers in four corners of pane
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Back:
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© 2009 USPS • USPS logo • Barcode “114600” in two corners of pane
• Price • Plate position diagram
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Nationally acclaimed artist, Tom Engeman, Bethany Beach, Delaware, used images of preserved butterflies to inspire the stamp art he created by computer. The result is a highly stylized, simplified image of the monarch rather than an exact replica.
Customers have 60 days to obtain the first day of issue postmark by mail. They may purchase new stamps at their local Post Office™ facility, at The Postal Store® website at www.usps.com/shop, or by calling 800-STAMP-24. They should affix the stamps to envelopes of their choice, address the envelopes (to themselves or others), and place them in a larger envelope addressed to:
Monarch (Butterfly) Stamp
Postmaster
Special Events
421 8th Avenue, Rm. 2029B
New York, NY 10199-9998
After applying the first day of issue postmark, the Postal Service will return the envelopes through the mail. There is no charge for the postmark. All orders must be postmarked by July 19, 2010.
Stamp Fulfillment Services also offers first day covers for new stamp issues and Postal Service stationery items postmarked with the official first day of issue cancellation. Each item has an individual catalog number and is offered in the quarterly USA Philatelic Catalog. Customers may request a free catalog by calling 800-STAMP-24 or writing to:
Information Fulfillment
Dept. 6270
U.S. Postal Service
PO Box 219014
Kansas City, MO 64121-9014
There are two philatelic products available for this stamp issue:
n 114661*, First Day Cover, $1.02
n 114691*, Ceremony Program, $6.95.
Items with an asterisk (*) will use the 128 barcode from Stamp Fulfillment Services. All other philatelic products will continue to use barcode series A, with the exception of the Yearbook and the Guide Book.
Stamp distribution centers (SDCs) and select stamp distribution offices (SDOs) will receive an automatic distribution of the Monarch (Butterfly) stamp. The Phoenix, Portland, Honolulu, San Juan, and Anchorage SDOs will receive a distribution, as well as the Binghamton, Atlanta, Kansas City, and Dulles SDCs. Distributions began March 22, 2010, and will complete on April 14, 2010. Distributions are rounded up to the nearest master carton size (40,000 stamps). SDOs that did not receive a shipment, but still require stamps, may requisition them from either the Phoenix or Portland SDOs, or one of the SDCs.
SDOs will not make a subsequent automatic distribution to Post Offices. Post Offices requiring quantities of Item 114600 must order them from their designated SDO/SDC using a separate PS Form 17, Stamp Requisition/Stamp Return. SDOs/SDCs must not distribute stamps to Post Offices before May 7, 2010.
SDOs requiring additional stamps must order them from either the Portland or Phoenix SDOs or one of the SDCs using PS Form 17.
— Stamp Services,
Government Relations and Public Policy, 4-8-10
