Stamp Announcement 11-09: Latin Music Legends

Stamp Announcement 11-09: Latin Music Legends

On March 16, 2011, in Austin, Texas, the Postal Ser­vice™ will issue a Latin Music Legends commemorative stamp (Forever® priced at 44 cents), in five designs in a pressure-sensitive adhesive (PSA) pane of 20 stamps (Item 467100). The stamp, designed by Ethel Kessler, Bethesda, Maryland, will go on sale nationwide March 16, 2011.

With this 2011 stamp issurance, the U.S. Postal Ser­vice® honors five musicians and performers of the Latin sound whose contributions have had a lasting impact on American music — Tito Puente, Carmen Miranda, Selena, Carlos Gardel, and Celia Cruz. Among the distinctive musi­cal genres and styles represented are latin jazz, samba, tejano, tango, and salsa.

For these stamps, artist Rafael Lopez, San Diego, Cali­fornia, painted semi-realistic portraits of each musical artist designed to evoke their personality, their vitality, and even their sound. He used a warm palette of colors — from bril­liant yellows, pinks, and lime green to rich shades of purple and blue — to suggest the flavor and energy these artists brought to their work. Each musician is depicted in mid-performance. Art Director Ethel Kessler says, “My goal was that when you see the stamp, you hear the music.”

How to Order the First Day of Issue Postmark

Customers have 60 days to obtain the first day of issue postmark by mail. They may purchase new stamps at their local Post Office™ facility, at The Postal Store® website at, or by calling 800-STAMP-24. They should affix the stamps to envelopes of their choice, address the envelopes (to themselves or others), and place them in a larger envelope addressed to:

Latin Music Legends Stamp
8225 Cross Park Dr.
Austin, TX 78710-9992



Latin Music Legends

Item Number:


Denomination & Type of Issue:

First-Class Mail® Forever Commemorative


Pane of 20 (5 designs)



Issue Date & City:

March 16, 2011, Austin, TX 78710


Ethel Kessler, Bethesda, MD

Art Director:

Ethel Kessler, Bethesda, MD


Rafael Lopez, San Diego, CA


Ethel Kessler, Bethesda, MD




Avery Dennison, SPD

Manufacturing Process:



Avery Dennison (AVR)

Printed at:

AVR, Clinton, SC

Press Type:

Dia Nippon Kiko (DNK)

Stamps per Pane:


Print Quantity:

60 million stamps

Paper Type:

Non-phosphored, Type III, Block

Adhesive Type:


Processed at:

AVR, Clinton, SC


Yellow, Magenta, Cyan, Black

Stamp Orientation:


Image Area (w x h):

0.84 x 1.42 in./21.34 x 36.07 mm

Overall Size (w x h):

0.98 x 1.56 in./24.89 x 39.62 mm

Full Pane Size (w x h):

6.00 x 7.75 in./152.40 x 196.85 mm

Plate Size:

240 stamps per revolution

Plate Numbers:

“V” followed by four (4) single digits

Marginal Markings:


Plate numbers in two bottom corners of pane


© 2010 USPS USPS logo Plate position diagram Barcode (467100) in two positions Verso text on each pane Proprietary notice at bottom on pane

After applying the first day of issue postmark, the Postal Service will return the envelopes through the mail. There is no charge for the postmark. All orders must be postmarked by May 16, 2011.

Special Dedication Postmarks

Only the following pictorial postmark is permitted for the Latin Music Legends stamp. The word “Station” or the abbreviation “STA” is required somewhere in the design, because it will be a temporary station.

Guidelines for Finalizing Latin Music Legends Stamp Pictorial Postmark Art

Latin Music Legends Stamp Pictorial Postmark Art Cancelation

To finalize the Latin Music Legends stamp pictorial post­mark art, insert the date, city, state, and ZIP Code™ of the physical location of your event adjacent to the stamp image. Overall dimensions of the pictorial postmark must not exceed 4 inches horizontally by 2 inches vertically. Col­lectors prefer the dimensions 3 1/2 inches by 1 inch.

The Postal Service must make all special postmarks known to collectors through advance publicity in the Postal Bulletin. Therefore, all special dedication cancellations must be reported to Stamp Services 2 weeks before the events using PS Form 413, Pictorial Postmark Announce­ment/Report. To get a copy of the form, go to

How to Order First Day Covers

Stamp Fulfillment Services also offers first day covers for new stamp issues and Postal Service stationery items post­marked with the official first day of issue cancellation. Each item has an individual catalog number and is offered in the quarterly USA Philatelic Catalog. Customers may request a free catalog by calling 800-STAMP-24 or writing to:

Information Fulfillment
Dept. 6270
U.S. Postal Service
PO Box 219014
Kansas City, MO 64121-9014

Philatelic Products

There are five philatelic products available for this stamp issue:

n 467163*, First Day Cover, Set of 5, $4.10.

n 467168*, Digital Color Postmark, Set of 5, $7.50.

n 467174, Latin Music Legends Commemorative Print Set, $15.95.

n 467191*, Ceremony Program, $6.95.

n 467199, Keepsake (5 Digital Color Postmarks w/pane), $16.95.

Items with an asterisk (*) will use the 128 barcode from Stamp Fulfillment Services. All other philatelic products will continue to use barcode series A, with the exception of the Yearbook and the Guide Book.

Distribution: Item 467100, First-Class Mail Latin Music Legends (Forever priced at 44 cents), PSA Pane of 20 Stamps

Stamp distribution offices (SDOs) and stamp distribu­tion centers (SDCs) will receive approximately 25 percent of their standard automatic distribution quantity for a PSA sheet stamp. Distributions are rounded up to the nearest master carton size of 40,000 stamps.

Initial Supply to Post Offices

SDOs/SDCs will make a subsequent automatic distribu­tion to Post Offices of 25 percent of their standard automatic distribution quantity using PS Form 17, Stamp Requisition/Stamp Return. SDOs must not distribute this commemora­tive sheet to Post Offices before March 2, 2011.

Additional Supply

Post Offices requiring additional quantities of Item 467100 must requisition them from their designated SDO/SDC using PS Form 17. SDOs requiring additional com­memorative sheets must order them from the appropriate SDC or SDO using PS Form 17. For fulfilling supplemental orders from Post Offices, all of the SDOs and SDCs will receive additional commemorative sheets.

Sales Policy

All Post Offices must acquire and maintain a supply of each new commemorative stamp as long as customer demand exists, until inventory is depleted, or until the stamp is officially withdrawn from sale. If supplies run low, Post Offices must reorder additional quantities using their normal ordering procedures.