The Business Connect® Quarterly Contest for Quarter 3, Fiscal Year (FY) 2011, runs from April 1, 2011, to June 30, 2011, and is focused on Every Door Direct Mail. The objective is to conduct a minimum of five Business Connect activities — all of which must promote using Every Door Direct Mail to local businesses.
The Business Connect postmaster kit includes the following materials:
n Letter to Postmasters and Station and Branch Managers (see Exhibit A, page 2). This letter describes the promotional materials and how to use them.
n Every Door Direct Mail Postmaster Presentation & Contest Guide (see Exhibit B, page 3). Refer to this guide for contest guidelines, presentation tips, and key messages.
n “Simplified Way” leave-behind brochures (see Exhibit C, page 4). Use these brochures as meeting openers and leave behinds.
n Presentation DVD (see Exhibit D, page 5). Play during customer meetings to explain the program.
n Carrier Tear Pads (see Exhibit E, page 6). Distribute to your letter/rural carriers so they can share them with businesses.
Note: If needed, you can order more leave behinds from the Business Connect Data Center Order Site at http://blue.usps.gov/marketing/businessconnect/welcome.htm; in the right side box, click Go to Business Connect Data Center/Reports. You may also order past materials (such as tear pads) from inventory to support your efforts.
Kits should be received in offices by the first week in April.
Starting April 1, 2011, this kit will be available for downloading from the Business Connect Resource Center at http://blue.usps.gov/marketing/businessconnect/welcome.htm.
— Sales Operations and Planning, Sales, 3-24-11
Exhibit A — Letter to Postmasters and Station and Branch Managers
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Exhibit B — Every Door Direct Mail Presentation & Contest Guide
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Exhibit C — “Simplified Way” Leave-Behind Brochures
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[D]
[D]
Exhibit D — Presentation DVD
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[D]
Exhibit E — Tear Pads
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[D]
