Stamp Announcement 11-31: Pioneers of American Industrial Design

Stamp Announcement 11-31: Pioneers of American Industrial Design

On June 29, 2011, in New York, New York, the Postal Service™ will issue a Pioneers of American Industrial Design commemorative stamp (Forever® priced at 44 cents), in 12 designs in a pressure-sensitive adhesive (PSA) pane of 12 stamps (Item 467800).

With the issuance of this pane of stamps, the U.S. Postal Service® honors 12 of the nation’s most important and influential industrial designers. Encompassing every­thing from furniture and electric kitchen appliances to cor­porate office buildings and passenger trains, the work of these designers helped shape the look of everyday life in the 20th century. Each stamp features the name of a designer and a photograph of an object created by the designer, as well as a description of the object and the year or years when the object was created. The selvage features a photograph of the “Airflow” fan designed by Robert Heller around 1937. Derry Noyes was the art director.

The stamp will go on sale nationwide June 29, 2011.

Distribution: Item 467800, First-Class Mail Pioneers of American Industrial Design (Forever priced at 44 cents), PSA Pane of 12 Stamps

Stamp distribution offices (SDOs) and stamp distribu­tion centers (SDCs) will receive approximately 25 percent of their standard automatic distribution quantity for a PSA sheet stamp. Distributions are rounded up to the nearest master carton size of 24,000 stamps.

Initial Supply to Post Offices

SDOs/SDCs will make subsequent automatic distribu­tion to Post Offices of a quantity to cover approximately 45 days of sales. Distribution quantities for the automatic dis­tribution will be posted, by finance number and unit ID, on the Asset Management SDC webpage at SDOs/SDCs must not distribute this commemorative sheet to Post Offices before June 15, 2011.

Additional Supply

Post Offices requiring additional quantities of Item 467800 must requisition them from their designated SDO/SDC after the first day of issue using PS Form 17, Stamp Requisition/Stamp Return. SDOs requiring additional com­memorative sheets must order them from the appropriate SDC using PS Form 17. For fulfilling supplemental orders from Post Offices, all SDOs and SDCs will receive addi­tional commemorative sheets.

Sales Policy

All Post Offices must acquire and maintain a supply of each new commemorative stamp for a minimum of 90 days from the first day of issue, and beyond that as long as cus­tomer demand exists, until inventory is depleted, or until the stamp is officially withdrawn from sale. If supplies run low, Post Offices must reorder additional quantities using their normal ordering procedures.

How to Order the First Day of Issue Postmark

Customers have 60 days to obtain the first day of issue postmark by mail. They may purchase new stamps at their local Post Office™ facility, at The Postal Store® website at, or by calling 800-STAMP-24. They should affix the stamps to envelopes of their choice, address the envelopes (to themselves or others), and place them in a larger envelope addressed to:

Pioneers of American Industrial Design Stamp
Special Events
421 8th Ave., Rm. 2029B
New York , NY 10199-9998

After applying the first day of issue postmark, the Postal Service will return the envelopes through the mail. There is no charge for the postmark. All orders must be postmarked by August 29, 2011.

Special Dedication Postmarks

Only the following pictorial postmark is permitted for the Pioneers of American Industrial Design stamp. The word “Station” or the abbreviation “STA” is required somewhere in the design, because it will be a temporary station.

Guidelines for Finalizing Pioneers of American Industrial Design Stamp Pictorial Postmark Art

Stamp Announcement 11-31: Pioneers of American Industrial Design, Cancellation Art

To finalize the Pioneers of American Industrial Design stamp pictorial postmark art, insert the date, city, state and ZIP Code™ of the physical location of your event adjacent to the stamp image. Overall dimensions of the pictorial postmark must not exceed 4 inches horizontally by 2 inches vertically. Collectors prefer the dimensions 3 1/2 inches by 1.

The Postal Service must make all special postmarks known to collectors through advance publicity in the Postal Bulletin. Therefore, all special dedication cancellations must be reported to Stamp Services 2 weeks before the events using PS Form 413, Pictorial Postmark Announce­ment/Report. To get a copy of the form, go to

How to Order First Day Covers

Stamp Fulfillment Services also offers first day covers for new stamp issues and Postal Service stationery items post­marked with the official first day of issue cancellation. Each item has an individual catalog number and is offered in the quarterly USA Philatelic Catalog. Customers may request a free catalog by calling 800-STAMP-24 or writing to:

Information Fulfillment
Dept. 6270
U.S. Postal Service
PO Box 219014
Kansas City, MO 64121-9014

Philatelic Products

There are six philatelic products available for this stamp issue:

n 467862*, First Day Cover Full Pane, $7.78.

n 467863*, First Day Cover Set of 12, $10.56.

n 467864*, First Day Cancelled Full Pane, $7.78.

n 467868*, Digital Color Postmark Set of 12, $19.20.

n 467891*, Ceremony Program, $6.95.

n 467899*, Cancellation Keepsake Pane and Digital Color Postmark Set of 12, $24.95.

Items with an asterisk (*) will use the 128 barcode from Stamp Fulfillment Services. All other philatelic products will continue to use barcode series A, with the exception of the Yearbook and the Guide Book.



Pioneers of American Industrial Design

Item Number:


Denomination & Type of Issue:

First-Class Forever Commemorative


Pane of 12 (12 designs)



Issue Date & City:

June 29, 2011, New York, NY 10199


Derry Noyes, Washington, DC

Art Director:

Derry Noyes, Washington, DC


Derry Noyes, Washington, DC




Avery Dennison, SPD

Manufacturing Process:



Avery Dennison (AVR)

Printed at:

AVR, Clinton, SC

Press Type:

Dia Nippon Kiko (DNK)

Stamps per Pane:


Print Quantity:

36 million stamps

Paper Type:

Nonphosphored, Type III, Block

Adhesive Type:


Processed at:

AVR, Clinton, SC


Yellow, Magenta, Black, Orange, Light Blue, Light Purple, Red

Stamp Orientation:


Image Area (w x h):

1.085 x 1.420in./27.56 x 36.07 mm

Overall Size (w x h):

1.225 x 1.560 in./31.12 x 39.62 mm

Full Pane Size (w x h):

8.00 x 6.50 in./203.2 x 165.1 mm

Plate Size:

120 stamps per revolution

Plate Numbers:

“V” followed by seven (7) single digits

Marginal Markings:



Header: “Pioneers of American Industrial Design” • Photograph of Airflow Fan • Plate number in lower right corner of pane


© 2010 USPS • Header: “Pioneers of American Industrial Design”
• Encompassing … 20th century.
• USPS logo • Plate position diagram • Barcode (467800) • Text about each image on back of stamp • Proprietary notice