n Direct mail is a proven advertising tool.
n Direct mail has long been a strong component in the advertising programs of successful large businesses and Fortune 500 companies to promote their products and drive sales.
n Direct Marketing Association research finds every $1 spent on direct mail generates an impressive $12.57 in sales.
n Direct mail has strengths other advertising media can’t claim — it’s personal, tangible, portable (to re-read later and share with others), manageable, and measureable.
n Three out of four people say they open and read direct mail.
n Direct mail delivers results.
n Direct mail has influenced more consumers’ buying decisions than any other advertising medium — 76 percent of consumers have purchased a product/service after receiving a direct mail piece.
n Because direct mail gets directly into the homes and hands of consumers, mail has a powerful impact that’s unbeatable.
n Direct mail cuts through the clutter and connects with age groups with disposable income.
n The power of direct mail is now available to small businesses as an exciting new service that makes it much easier for anyone to use. It’s called Every Door Direct Mail (EDDM).
