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A new entry option using Priority Mail® service is now available for Every Door Direct Mail™ Retail (EDDM Retail) customers. All Postal Service™ retail facilities are required to accept EDDM Retail mail for distribution to their own delivery units or PO Box™ sections. With the new EDDM Retail shipment option, customers can ship their EDDM Retail mailpieces to the destinating office using Priority Mail service, with delivery instructions, documentation, and payment enclosed.
A standard operating procedure (SOP), Every Door Direct Mail (EDDM) Retail Shipments, and a Postmaster Letter with instructions for Retail employees in destinating offices have been posted on the Retail website at http://blue.usps.gov/retail/. Customers are to follow instructions posted online in the EDDM Retail section of the EDDM website (scroll to the bottom of the page): http://www.usps.com/promotions/everydoordirectmailretail.htm.
The new shipment option makes EDDM Retail even more accessible and easy to use for businesses of all sizes. For more information about EDDM Retail, see Postal Bulletin 22311 (5-19-11, pages 18, 47).
— Product Support, Domestic Products, 6-16-11
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