Publication 75, Mover’s Guide, News

The July 2011 issue of Publication 75, Mover’s Guide has been shipped to all Post Office™ facilities. All ship­ments should have been received by June 30, 2011. After June 2011, recycle all expired versions.

The cover of the Mover’s Guide envelope now includes color-coded up/down arrows along with the in-market dates to convey its effective quarter.

The corresponding color code of the up/down arrow for the July 2011 issue is purple.

Mover’s Guide Information

n Offices will receive copies of Mover’s Guide in one or two shipments. The first shipments should have arrived at the end of June. The second shipments will arrive 3 to 5 weeks later. Shipments are sent in quan­tities of 25, 100, and 300.

n Your facility may receive copies of Mover’s Guide addressed to other offices. If so, break down each pallet in accordance with the posted plaque, check the labels, and forward the guides as appropriate.

Behind the Counter Program

Below are a few points about program compliance:

n Copies of Mover’s Guide must be kept behind the counter. No copies of Mover’s Guide should be placed in the inner or outer lobby or on the clerk counters. Postal carriers are encouraged to distribute Internet change-of-address (ICOA) Message Cards in lieu of copies of Mover’s Guide on postal routes.

n Retail associates should encourage their customers requesting change-of-address information to go online at ICOA transactions provide customers with the most convenient, safe, and secure way to change their address. Furthermore, ICOA transactions reduce processing time, improve address accuracy, and generate significant revenue for the Postal Service™.

n Advise customers to take an ICOA Message Card to reinforce an online change-of-address message.

n Customers unwilling or unable to submit their change of address at should be given a com­plete, unopened copy of Mover’s Guide.

Note: The Mover’s Guide Behind the Counter Program is part of the ad-hoc section of the 2010 Retail Customer Experience Program, so it is critical that your Post Office be compliant with the program throughout the year by keeping copies of Mover’s Guide out of Post Office lobbies.

ICOA Message Card Information

n If your Post Office has an ICOA Message Card dis­play, do not throw it away. The display is required to be in the lobby and expected to have the ICOA Mes­sage Cards in it at all times. Replenishment cards and updated banners are mailed with your Mover’s Guide shipments.

n If your Post Office does not have an ICOA Message Card display, you must call the replenishment phone number below for ICOA Message Card replenishment.

n If any Post Office runs out of ICOA Message Cards between shipments, call Imagitas at 800-816-6837 for replenishment.

n All Post Offices must have ICOA Message Cards in their lobbies for customer reference.

Inventory Management Resources: Mover’s Guide and ICOA Message Card

To find out when your office will receive shipments, go to; click Mover’s Guide (Pub75) Distribu­tion for July 2011. (Use the Ctrl + F function while the “Fed­strip” Column is highlighted to search for your office.)

To change the quantity of your shipments, call Imagitas at 800-816-6837 or visit

For further information, visit our FAQs at

Businesses and organizations must purchase their cop­ies of the Mover’s Guide and can obtain order forms by calling Imagitas at 800-816-6837.