New Management Instruction AS-300-2011-3, Advertising Policy and Guidelines

Management instruction (MI) AS-300-2011-3, Advertis­ing and Media Planning Policy and Guidelines, is effective immediately. This MI:

n Supersedes MI AS-300-2009-2, Advertising Policy and Guidelines, May 1, 2009.

n Defines “authorized advertising materials.”

n Sets forth Postal Service™ policy for postmasters and managers who wish to advertise or provide infor­mation to Postal Service customers via postcards, letters, flyers, signs, and mass media elements.

n Provides information about messaging and other advertising materials available, including MessageMaker4.

MI AS-300-2011-3 is available on the Postal Service PolicyNet website:

n Go to

n Under “Essential Links” in the left-hand column, click PolicyNet.

n Then click MIs.

The direct URL for the Postal Service PolicyNet website is