Effective October 3, 2011, the Postal Service™ will revise the Mailing Standards of the United States Postal Service, Domestic Mail Manual (DMM®) by removing section 709.2.0, Standard Mail Incentive Program. This section describes standards for a temporary incentive program that has since concluded.
The 2010 Standard Mail Incentive Program (2010 Summer Sale) was created to provide an incentive for customers to increase Standard Mail® use above the volume they would otherwise have sent. This allowed mailers to increase communication, acquire new customers, and retain existing clients. There were a total of 1,130 certified participants in the 2010 Summer Sale. Approximately 4.3 billion mailpieces qualified for a rebate, which represented 20.7 percent of all Standard Mail letters and flats volume mailed during the July 1 through September 30, 2010, period.
Mailing Standards of the United States Postal Service, Domestic Mail Manual (DMM)
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700 Special Standards
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709 Negotiated Service Agreements and Experimental and Temporary Classifications
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[Delete 709.2.0, Standard Mail Incentive Program, in its entirety and renumber the current 709.3.0 and 709.4.0 as the new 2.0 and 3.0 respectively.]
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We will incorporate these revisions into the next monthly update of the online DMM available via Postal Explorer® at http://pe.usps.com.
— Product Classification,
Pricing, 9-8-11
