The Business Connect® Quarterly Contest for Quarter 1, Fiscal Year (FY) 2012, runs from October 1, 2011, to December 31, 2011, to promote international shipping and Every Door Direct Mail™ (EDDM™) The objective is to conduct a minimum of five Business Connect activities, to include three customer meetings or events about our international shipping services plus two customer meetings or events continuing to promote EDDM.
The Business Connect postmaster kit includes the following materials:
n Letter to Postmasters and Station and Branch Managers (see Exhibit A, page 4). Read this letter to learn about the promotional materials and how to use them.
n Contest Guide (see Exhibit B, pages 5–6). Refer to this guide for contest guidelines, presentation tips, and key messages.
n Inventory Reference Sheet (see Exhibit C, pages 7–8). Order the materials on this sheet from the Business Connect Data Center (BCDC) order site (while supplies last) to promote our international shipping services and EDDM.
n International Business and Shipping DVD (see Exhibit D, page 9). Play this DVD for businesses during an “International Business and Shipping” group event.
n International Shipping Folder Leave-Behind (see Exhibit E, page 10). Give the folder to customers after you meet with them and to attendees when you host a group event for “International Business and Shipping”
n Carrier Tear Pads (see Exhibit F, page 11). Distribute the sheets to your letter/rural carriers to share with customers.
Use material from your Quarter 3 EDDM kit to continue to promote EDDM to local businesses.
Note: If needed, you can order more leave-behinds from the BCDC order site at http://blue.usps.gov/marketing/businessconnect/welcome.htm; in the right side box, click Go to Business Connect Data Center/Reports. You may also order past materials (such as tear pads) from inventory to support your efforts.
Kits should arrive in offices by the last week in September. The kit is also available for downloading from the BCDC at http://blue.usps.gov/marketing/businessconnect/welcome.htm.
— Sales Operations and Planning, Sales, 9-22-11
Exhibit A, Letter to Postmasters and Station and Branch Managers
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Exhibit B, Contest Guide (pg. 1 of 2)
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Exhibit B, Contest Guide (pg. 2 of 2)
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Exhibit C, Inventory Reference Sheet (pg. 1 of 2)
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Exhibit C, Inventory Reference Sheet (pg. 2 of 2)
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Exhibit D, International Business and Shipping DVD
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Exhibit E, International Shipping Folder Leave-Behind
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Exhibit F, Carrier Tear Pads
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