Publication 75, Mover’s Guide, News

The April 2012 issue of Publication 75, Mover’s Guide, has been shipped to all Post Office™ facilities. All ship­ments should be received by March 31, 2012. As of April 1, 2012, recycle all expired versions.

Mover’s Guide News

Beginning with this April 2012 shipment, the total quan­tity of Mover’s Guide copies sent to your facility may have been reduced. In an effort to reduce waste and account for more customers submitting change-of-address orders online, fewer Mover’s Guide copies are needed. There are several things you can do to conserve as well:

n Make sure customers are aware that® is the most convenient, safe, and secure way for cus­tomers to submit a change-of-address order.

n Encourage carriers to carry ICOA Message Cards on their routes instead of Mover’s Guide copies.

n Give Mover’s Guide copies out to moving customers only.

The Mover’s Guide shipments now include Intelligent Mail Package Barcodes (IMpb). Scan these codes per standard procedure upon shipment arrival.

The cover of the Mover’s Guide envelope includes color-coded up/down arrows along with the in-market dates to convey its effective quarter. The corresponding color code of the up/down arrow for the April 2012 issue is green.

Mover’s Guide Information

n Offices will receive copies of Mover’s Guide in one or two shipments. The first shipments should have arrived at the end of March. The second shipments will arrive 3 to 5 weeks later. Shipments are sent in quantities of 25, 100, and 300.

n Your facility may receive copies of Mover’s Guide addressed to other offices that must be distributed to their respective offices. Break down each pallet in accordance with the posted plaque, check the labels, and forward the guides as appropriate.

Behind the Counter Program

Below are a few points about program compliance:

n Effective immediately, sales and service associates may no longer distribute more than three copies of Mover’s Guide per customer. Instruct customers who need more than three copies to change their addi­tional address(es) online at

n Copies of Mover’s Guide must be kept behind the counter. No copies of Mover’s Guide should be placed in the inner or outer lobby or on the clerk counters. If you have copies of the Mover’s Guide in the lobby at this time, remove them and place them behind the counter.

n When customers approach the counter requesting change-of-address materials, retail associates should first encourage their customers to go online at Internet change of address (ICOA) transactions provide customers with the most conve­nient, safe, and secure way to change their address.

n Customers unwilling or unable to submit their change of address at should be given a com­plete, unopened copy of Mover’s Guide. The enve­lope contains instructions and valuable offers that generate revenue for the Postal Service™. When you throw out the envelope and its contents, the Postal Service loses money.

Note: The Mover’s Guide Behind the Counter Program is part of the ad-hoc section of the 2010 Retail Customer Experience Program, so it is critical that your Post Office be compliant with the program throughout the year by keeping copies of Mover’s Guide out of Post Office lobbies.

ICOA Message Card Information

n If your Post Office has an ICOA Message Card dis­play, do not throw it away. The display is required to be in the lobby and expected to have the ICOA Mes­sage Cards in it at all times. Replenishment cards and updated banners are mailed with your Mover’s Guide shipments.

n If your Post Office does not have an ICOA Message Card display, you must call the replenishment phone number below for ICOA Message Card replenishment.

n If any Post Office runs out of ICOA Message Cards between shipments, call Imagitas at 800-816-6837, or visit our website at for replenishment.

n All Post Offices must have ICOA Message Cards in their lobbies for customer reference.

Inventory Management Resources: Mover’s Guide and ICOA Message Card

To find out when your office will receive shipments, visit and click Mover’s Guide (Pub 75) Dis­tribution for April 2012 (Use the CTRL + F Function while the “Fedstrip” column is highlighted to search for your office).

To change the quantity of your shipments, call Imagitas at 800-816-6837.

Businesses and organizations must purchase their cop­ies of the Mover’s Guide and can obtain order forms by calling Imagitas at 800-816-6837.