Event Tips

n Collaborate with local chapters of small organiza­tions, such as the Chamber of Commerce or the Small Business Administration, to host your GYBD events. Hold the event at their location if you think it would help attendance.

n Provide your co-host, if any, with GYBD invitations to send out to their members and associates.

n Invite a local printer or other mail service provider to present to the group. Mail service providers will appreciate the leads, and eventually the small busi­nesses may want to do a larger, more extensive cam­paign.

n Be sure to have plenty of handouts with contact information for attendees to follow up.