Cover Story

Every Door Direct Mail: The New “Enhanced” Online Mapping Tool

A new, improved Every Door Direct Mail^® online map­ping tool at USPS.com^® makes it easier for businesses to reach the customers that matter most to them.

With Every Door Direct Mail, businesses can get their messages into the homes and hands of everyone in their targeted areas without the need for names or street addresses. They identify the neighborhoods to target with the Every Door Direct Mail online mapping tool. It’s really that easy.

The tool guides businesses through their Every Door Direct Mail mailing from start to finish. The Postal Service™ has recently upgraded the tool, giving it a new look and feel and making these improvements:

n Easier to view and select target area by routes.

n Improved search functionality.

n Mailings can be created up to 30 days in advance of the mailing date.

n Retail customers can pay online.

Customers can get started today at www.usps.com/everydoordirectmail.

Postal employees can find service talks and additional infor­mation on the Customer Services Operations & Retail page at http://blue.usps.gov/customerservicesoperationsandretail/productsandservices/consumerproducts/every_door_direct.shtml.

— Digital Access,
Channel Access, 9-20-12